Senior Manager, Brand Management

Overview
Senior Manager, Brand Management (Advertising) at Marina Bay Sands. This role leads the Brand & Business Management team focusing on Brand & Marketing delivery, co-creating new processes, structures & operational requirements. You will act as lead consultants to stakeholders & business units to simplify & streamline creative requests & campaign activity, and ensure campaigns deliver against brand & business goals.
Responsibilities
Be the organizational center of the Brand & Business Management team that focuses on Brand & Marketing delivery, co-creating new processes, structures & operational requirements
Act as lead consultants to stakeholders & business units to simplify & streamline creative requests & campaign activity
Be the strategic gate keepers to ensure that all ideas, executions & campaigns are consistently delivering against our brand & business goals
Develop strong working processes & relationships based on mutual trust and expertise across our multi-faceted teams to deliver a working rhythm that facilitates both quality & efficiency
Train & shape our frontline team how to best safe guard & guide the creative execution of our brand identity
Manage the on time delivery for all creative projects across tier one, tier two & tier three campaigns
Responsible for the maintenance & execution of all on-property brand assets
Responsible for the management & execution of our brand & advertising budget in the procurement of specialist skills, production partners & creative agencies where appropriate
Collaborates to shape the big picture business and marketing context and ideas, as well as delivering on tactical executions with finesse
Is a confident ambassador of our team to senior stakeholders, capable of consulting with leaders across departments, originating ideas & bringing the wider IR along the journey
Advocates for the business internally, and keeps the agency team informed, focused, and enthused about the work and the business
Act as a unifying force across the entire organization, working closely with the marketing, comms & content teams, to translate well defined plans into effective, authentic branded communications & experiences
Form meaningful relationships with people, being clear & approachable as this role must work with every department across the MBS ecosystem, from senior leadership to marketing, design, operations, customer service, sales, and distribution—to create a cohesive customer experience
Actively works to grow and develop the skills and abilities of junior staff
Challenges direction, or the status quo, and seeks alternate perspectives and approaches in developing effective brand strategies
Evaluates the input and ideas of creative, media and strategic planning relative to strategy and MBS preferences
Qualifications
Education & Certification
Bachelor's degree with related field preferred
Experience
At least 10-12 years' experience with a brand organization or as a brand consultant, or related field
Other Prerequisites
You have a deep understanding of the branding process, and the strategic management of all those involved.
You love getting to know things intimately and getting under the skin of how everything & everyone works. This means spotting connections that others don't by looking for links between culture, futures and people
You have an obsessive attention to detail when it comes to brand execution and understand the scale of operational delivery
You thrive in a fast-moving environment where you can jump in, quickly figure things out, roll up your sleeves, and actively push our long-term brand vision into meaningful expressions that span the entire customer experience
An ability to focus as well as multi-task, prone to see (and seek) solutions, not problems
You are motivated to succeed as a team, not individual
You are generous with your time and open with your thoughts. Above all, you derive joy in helping the many facets of a brand find their rightful place in the world.
Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Hospitality
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