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Senior Brand Executive

3 weeks ago

Singapore Starz Advise Management Pte Ltd Full time

**About Our Client**

Our Client is a leading food and beverage group in Singapore and the Asia Pacific. The company manufactures and markets a wide range of beverages under the reputed brand name and also owns and operates restaurant chains, serving varied culinary delights.

**Roles & Responsibilities**:

- Co-develop all sales strategies and BTL activities with brand owners for the assigned brands to achieve the monthly sales targets
- Work closely with the sales team to develop trade activities and ensure proper trade executions in the retail stores.
- Plan brand campaigns, consumer and trade promotions for the assigned brands
- Perform post-evaluation of the planned activities and provide insights and learnings for future activities
- Prepare and analyze sales reports to monitor sales performance and identify gaps and opportunities to grow the assigned brands.
- Responsible for monthly sales forecasting and inventory purchase to ensure healthy stocks level.
- Manage P&L and A&P budget for trade activities and review the figures on a monthly basis
- Responsible for the operational aspects of the assigned brands.
- Monitor competitors’ activities and current market trends.
- Lead external and internal business reviews independently.
- Manage and negotiate with both external and internal stakeholders to drive continuous growth for the brands.
- Brief external agencies on the marketing collaterals required, while adhering to brand’s guidelines.
- Engage Sales, Principals, Retailers to develop sales and trade activations
- Daily huddle with brand principals to ensure that all aspects of the business are well taken care
- Work together with warehouse, shipping and finance to ensure healthy stock inventory
- Present each month’s activities to sales and marketing personnel
- Collaborate with external and internal agencies to develop POSMs for sales activations.

**Job Requirements**:

- Bachelor’s Degree in Business, or a related discipline
- At least 3 years’ of Brand or Trade Marketing experience in FMCG industry, and 5 years’ experience for Assistant Brand Manager
- Good command of English
- Able to work independently in a fast-paced environment
- Strong sense of business ownership and a capacity to take initiatives
- Effective Communicator with good analytical skills
- Strong sense of leadership and responsibility

EA Personnel No R21101246

Company EA Registration No 21C0691

**Job Types**: Full-time, Permanent

**Salary**: $3,600.00 - $4,500.00 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Professional development

Schedule:

- Monday to Friday

Supplemental pay types:

- 13th month salary
- Performance bonus