Business Brand Development Manager

2 days ago

Singapore beBeeMarketing Full time $80,000 - $120,000
Job Description

Brand Marketing Manager Job Summary:

The Brand Marketing Manager will be responsible for developing and executing strategic marketing initiatives to enhance brand awareness, drive customer engagement, and increase sales.

This role requires a strong understanding of digital marketing channels, social media platforms, and analytics tools. The ideal candidate will have a proven track record of developing and executing successful brand marketing strategies and campaigns.

The Brand Marketing Manager will work collaboratively with cross-functional teams to ensure brand consistency and deliver marketing initiatives that achieve business objectives.


Key Responsibilities
  • Develop and execute strategic marketing initiatives to enhance brand awareness and drive customer engagement
  • Lead the development of comprehensive social media strategies across platforms to strengthen our positioning as a trusted wellness advisor
  • Manage social media channels, creating engaging content, and leveraging influencers to amplify brand messaging
  • Collaborate with internal teams and external agencies/creators to develop compelling social-first content, including video, reels, stories, and influencer partnerships
  • Track and review campaign performance metrics to ensure delivery of ROI
  • Monitor social media trends, customer feedback, and online reviews, and respond in a timely and appropriate manner

Requirements
  • Bachelor's degree in Marketing, Business Administration, or a related field
  • Minimum of 5 years of experience in brand marketing, preferably in the health and beauty industry or retail sector
  • Proven track record of developing and executing successful brand marketing strategies and campaigns
  • Strong knowledge of digital marketing channels, social media platforms, and analytics tools
  • Excellent communication skills with the ability to effectively articulate brand messaging across various channels and stakeholders
  • Analytical mindset with the ability to interpret data, extract actionable insights, and make data-driven decisions
  • Creative thinker with a keen eye for design and attention to detail

Benefits
  • Team Member Discount
  • Subsidized Medical and Dental Benefits
  • Training Opportunities
  • Career Advancement

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