Branding Development Manager

2 weeks ago

Singapore HIFU VENTURES PTE. LTD. Full time

Strategic Business planning for assigned portfolio

Develop both long and short-term business plan and monitor results to achieve business growth.

Ensure that marketing mixes are constructed and continuously improved to deliver marketing objectives.

Review and evaluation of Marketing activities and results versus objectives every quarter and make recommendations for changes if plan is not meeting objectives and/or change of competitive environment dynamics etc.

Set target and discuss with MM on KPI for new products launches and align with Country Manager and Regional Marketing Director.

Continuously monitor performance of current products and propose portfolio changes if necessary.

Work with ship management team to explore new operation strategy in a timely manner.

Ensure accurate forecasting of new marketing strategy with sales team.

Brand Campaign

Work with advertising and media agencies to develop brand campaigns including big idea, communications plan, campaign mechanics & effectively build the brand positioning and achieve brand/business objectives.

Build the brand’s social and digital presence and continue to enhance top of mind brand awareness and consideration in digital space, in partnership with a digital agency.

Media

Experience in both Traditional and Digital Marketing.

Trade Promotions

Plan and implement all related trade promotion within portfolio from start and end with evaluation and make recommendation to improve (if necessary).

Manage and Control A&P Budget

Spend brand M&P budget effectively as allocated.

Analyze effectiveness and ROI of promotional activities.

Place & Price strategy

Develops distribution channel / coverage target planning along with sales team.

Propose price strategy considering brand positioning & competitor environment.

Budget Presentation and Mid-Year Review Presentation

To prepare key charts for the presentation together with MM/ Country Manager.

Monthly Reports

Submission and updates of various monthly reports every month.

Monthly tracking of competitors’ activities and reaction plan if needed.

Other projects

To undertake any additional assignments and projects assign by MM.

JOB REQUIREMENT

Degree holder in Business, Commerce or Marketing or equivalent.

Minimum 3 to 5 years of relevant working experience

Good analytical skills, positive attitude, willing to learn and is able to take on new challenges and responsibilities.

Team player, self-motivated, independent and results oriented.

Additional Information

Career Level

Senior Executive

Qualification

Bachelor's Degree, Post Graduate Diploma, Professional Degree

Years of Experience

3 years

Job Type

Full-Time

Job Specializations

Sales/Marketing, Marketing/Business Dev

Able to work on Sat, Sun and Public Holiday

Flexible working time

Follow strict company rules

Familiar with China market and requires trips to China when required.

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