Marketing and Brand Development Manager

4 weeks ago


Singapore DEBIA PTE. LTD. Full time
Roles & Responsibilities

Debia is a fast-growing fintech company licensed as a Major Payment Institution by (MAS), offering cutting-edge digital payment solutions across the region.

We are seeking a Marketing and Brand Development Manager to lead our brand building and marketing strategies. This is a high-impact role where you will drive brand awareness, strengthen our market positioning, and craft compelling campaigns that engage and inspire.

Key Responsibilities:

  • Brand Strategy & Narrative: Develop and execute a clear brand strategy that resonates with our target markets (SMEs, millennial consumers, expats) and differentiates us in the competitive fintech landscape.
  • Integrated Campaigns: Plan and oversee 360° campaigns across digital, social, PR, SEO/SEM, events, and content channels to drive growth and awareness.
  • Content & Storytelling: Oversee high-quality, engaging content — from blog posts and videos to social media assets — that builds trust and thought leadership.
  • Performance Marketing: Work with internal growth teams to run digital campaigns (Google, Meta, LinkedIn), ensuring efficient spend and strong ROI.
  • Partnerships & PR: Forge collaborations with media, industry organisations, and influencers; manage PR agencies and secure impactful media coverage.
  • Data-Driven Optimisation: Define and track brand KPIs, conduct A/B tests, and use insights to refine strategies and report ROI to leadership.
  • Market Localisation: Ensure global brand campaigns are adapted to Singaporean and APAC markets with cultural relevance and resonance.

Requirements / Skills:

  • Diploma or Degree in Marketing, Business, Communications, or related discipline.
  • 5–7 years of experience in brand and marketing, ideally in fintech/tech/financial services.
  • Strong mix of strategic thinking and hands-on execution.
  • Deep expertise in digital marketing tools (SEO, SEM, social media, analytics platforms).
  • Excellent written and verbal communication skills in English (additional Asian languages a plus).
  • Analytical mindset with strong storytelling skills.
  • Proactive, agile, and able to thrive in a fast-paced scale-up environment.
Tell employers what skills you have

Talent Management
Management Skills
Leadership
SEM
Social Media
B2B Marketing
Strategy
Thought Leadership
Marketing SEO
marketing IT
Brand Management
Sales and Business Development
Storytelling
Blog Marketing
Brand Development
LinkedIn
Performance Management
B2C Marketing
Training Delivery
Brand Awareness

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