Brand Development Manager

3 days ago


Singapore beBeestrategist Full time $90,000 - $120,000

Job Title:

Brand Development Strategist

  • Job Description:
  • We are seeking a Brand Development Strategist to lead our brand building and marketing strategies.
  • This is a high-impact role where you will drive brand awareness, strengthen our market positioning, and craft compelling campaigns that engage and inspire.
  • The ideal candidate will have a strong mix of strategic thinking and hands-on execution, with deep expertise in digital marketing tools (SEO, SEM, social media, analytics platforms).
  • The role requires excellent written and verbal communication skills in English, as well as analytical mindset and strong storytelling skills.
  • You will be responsible for developing and executing a clear brand strategy, planning and overseeing 360° campaigns, and working with internal growth teams to run digital campaigns.
  • The successful candidate will be proactive, agile, and able to thrive in a fast-paced scale-up environment.

Key Responsibilities:

  • Develop and execute a clear brand strategy that resonates with our target markets.
  • Plan and oversee 360° campaigns across digital, social, PR, SEO/SEM, events, and content channels.
  • Oversee high-quality, engaging content that builds trust and thought leadership.
  • Work with internal growth teams to run digital campaigns and ensure efficient spend and strong ROI.
  • Forge collaborations with media, industry organisations, and influencers; manage PR agencies and secure impactful media coverage.
  • Define and track brand KPIs, conduct A/B tests, and use insights to refine strategies and report ROI to leadership.

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