Integrated Execution Capabilities Director, Asean

**KEY WORKING PARAMETERS**

**Focus & Scope**
- Integrate commercial efforts across the countries of the Organization Unit (OU) while providing transversal expertise in elements of integrated execution and customer value creation in order to deliver our business results
- Provide expertise across markets in the area of Right Execution Daily (RED), Cold Drink Equipment (CDE) (including innovative solutions), Sales Force Effectiveness (SFE), Integrated Execution (IE), in order to enhance our system execution capabilities.
- The role is responsible to support our Partnering for Category Growth (PFCG) (Non-Alcoholic Ready to Drink (NARTD) Category Vision) approach for the OU (all channels and customers). PFCG connects our system strategic priorities with commercial planning & execution frameworks and externalizes our Revenue Growth Management (RGM) framework around “where to play” and “how to win” for our customers in Home and Away from Home (AFH), including targeted occasion led-portfolio activation, resulting in increased HH penetration and basket incidence of our brands and greater NARTD category share.
- Consolidate all relevant consumer, shopper, channel insights to feed all segments of the OU commercial organization in order to increase value of their deliverables to accelerate growth in a networked approach. Identify execution opportunity areas, highlighting them with GMs and bottlers in a solution-oriented way with the objective to elevate our system capability (including ownership and usage of the IE diagnostic)
- Drive the quality of our customer sell in planning discussions and negotiations through an insight led approach that drives category growth for the customer. Includes: fully integrated PFCG decks that are tailored to the specifics of the OU and its key channels and customer types and that comprise all relevant insights towards well connected and comprehensive “insights to action” learnings - working closely with the global Commercial and Customer Leadership (CCL) team as well as Platform Services to co-drive automation and digitization of the solution as part of the SME network on Customer Value creation. The role will also need to deliver compelling, system integrated, and impactful customer value stories sell in stories and materials, inputs for pitches/negotiations, top management presentations. owns bottler conference
- Co-develop a plan with the bottler(s) for long term execution capability expansion, sufficient investment in equipment, sales capability to achieve execution objectives.
- Build the capabilities to realize the Coca-Cola vision of turning Integrated Execution into a core competency
- Business lead on ensuring we track and leverage the right Commercial and Customer Metrics that enable impactful tracking and opportunity identification at scale, leveraging metrics to drive fact-driven Commercial and Customer Planning at scale, initiating the right interventions, while ensuring metrics-driven communication in all key system routines

**Impact**
- Accelerate Net Sales Revenue (NSR) growth, The Coca-Cola System (TCCS) basket and purchase incidence and system margins as well as key execution metrics across all key channels and environments and with our customers in the OU
- Step change our capabilities, enabling margin expansion through better segmentation and system execution; enabling the right portfolio in the right outlets for the right Consumers and their key Occasion - in close partnership with global CCL as well as Platform Services: Outcome: Better Field Sales Efficiency in Bottlers, higher strike rates, better product rotation, higher NSR at lower cost to serve.
- Facilitate integration between the markets/clusters and the functions, align initiatives across key priorities, to create a better working experience.

**KEY SUCCESS PARAMETERS**

**Experience**
- 12+ years of leadership experience in RGM (Revenue Growth management) or Commercial planning and commercial execution with strong skills in Commercial
- and Channel Strategy, RGM, Segmentation, Value-to-Market (VTM), Innovation and Portfolio strategy
- Proven Strategic and Analytical Skills as well as outstanding influencing skills
- Ability to think from planning to execution and solid system commercial and brand management

**Work Focus**
- This role requires very solid system experience and perspective, system business fundamentals across a broad range of markets and business dimensions - combined with the ability to make complex business concepts understandable and compelling. Highly developed leadership and influencing skills are a must to positively influence our multi-functional system teams
- To succeed, the role requires a strong combination of analytical and strategic thinking capabilities, strong Consumer
- and Customer understanding, as well as a hands-on mentality
- the ability to conceptualize plans from scratch and very solid understanding of the Right Execution Daily (RED) process and -syste