Director, Marketing

2 days ago

Harbourfront Avenue, Singapore Coca-Cola Full time

We are recruiting a **Director of Marketing** for the ASEAN & South Pacific region, with flexible working location, on a permanent basis.

As the Marketing Manager you would focus on the 'enhanced flavoured' portfolio, including Thums Up Charged.

**Roles and responsibilities will include**:

- Identify, analyse and synthesise multiple sources of information to recommend the best path forward, often requiring a strong ability to operate independently without a clear ‘playbook’.
- You will leverage a strong understanding of developing, fragmented markets to integrate category, consumer and commercial insights to develop a winning plan. An ability to take in a holistic business view (beyond marketing) will be key to success in this highly competitive category and countries.
- Provide thought leadership to develop annual and multi-year brand growth strategies and business plans in ASP (including a 24 month calendar) that delivers against overall brand vision, business objectives and financial targets for the Enhanced Flavoured SSD portfolio, starting with the expansion of existing TCCC brands/products such as Thums Up Charged.
- Inspire, engage & align ASP OU senior leadership and local FL teams on brand strategy and marketing programs with a strong ability to influence across and upwards with internal stakeholders, external agencies and our bottling partners.
- Drive commercialization of brand positioning, innovation, consumer communications/messaging and shopper marketing by partnering with internal (e.g. R&D, Technical, Frontline marketing) and external (e.g., bottlers, agencies) stakeholders to develop new and/or improved products, packaging and programs to meet consumer needs. You will also make recommendations on the effective allocation of resources to ensure that your projects continue to move forward.
- Provides leadership and direction to the Content and E2E teams to achieve the business goals. Develop and communicate written briefs for use by agencies or suppliers to direct their work activities in order to generate concepts for effective execution
- Lead research projects and insight development based on both quantitative and qualitative research methods, and synthesize the learnings into strategic recommendations to key stakeholders.

**Experience required**:
8-10 years of experience in brand management and/or marketing in consumer-packaged goods. Experience in beverages or launching brands in new or entrenched segments is ideal. Bachelor’s degree required.

**Work Focus**

Ability to develop and articulate multi-year strategic plan and annual business plan for the brand and portfolio within the region. Develops a holistic picture of where to play, how to win and what is required to deliver these plans including alignment of key stakeholders and making key decisions on resource needs/allocations.

**Skills**:
Leadership; Business Planning; Marketing Communications (MarCom); Brand Strategy; Shopper Marketing; Advertising; Demand Generation; Competitor Analysis; Marketing Strategies; Project Management; Product Planning; Marketing Mix; Microsoft Office; Long Term Planning; Brand Storytelling; Profit and Loss (P&L) Management; Cross-Functional Integration

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