Design Director

1 day ago


Harbourfront Avenue, Singapore The Coca-Cola Company Full time

We are recruiting a Design Director within Coca-Cola, responsible for brand design and image the Southeast Asia (ASEAN) and South Pacific region.

As the Design Director, you’ll work to lead all aspects of the local and regional brands’ image, to continuously drive relevance to the target audience and to protect the integrity of the brands’ experiences. You will also take ownership of how all global brands’ image is executed across the region.

We are looking for people that have a passion for building relationships and will be proud to be a representative of our brands. We are looking for people that are results driven and have creative development and design strategy experience.

**What You’ll Do for Us**
- Lead the Design function to develop creative and art direction for the local and regional brands
- Lead the Design function to ensure global brands’ image is executed with excellence and in line with global standards
- Partner with external agencies to develop authentic and compelling design and tone of voice tools, such as logo style guides, go-to-market asset frameworks, standards and guidelines.
- Develop visual identity systems for brands that are seamless across any touchpoint, multidimensional and relevant to consumers and shoppers
- Think analytically and creatively about the role of various forms of content and mastering how visual identity systems should be crafted to strengthen the power of the brand / brand message across all platforms and media
- Ensure executional excellence of visual identity system across all touchpoints as they move from strategy/ idea into production and in-market execution

**Qualifications & Requirements**
- Bachelor’s degree or equivalent work experience is required
- Must possess at least 10 years of significant Creative Development Experience and Design Strategy.
- Direct experience with design strategy, logo design, graphics, packaging, art direction and branding and working with design agencies
- Preference for experience developing photography, styling, product design and shopper marketing
- Experience working with marketing in the field is preferred
- Experience working in cross-functional and cross-geographical teams is preferred
- Communication, influencing and negotiation skills across multiple stakeholders

**KEY KNOWLEDGE REQUIREMENTS**

**MASTERY OF **_(REQUIRED)_**

**BROAD EXPERTISE IN **_(GOOD TO HAVE)_**
- CREATIVE DEVELOPMENT
- BRAND STRATEGY
- DESIGN STRATEGY
- CONNECTIONS STRATEGY
- CONSUMER AND SHOPPER ENGAGEMENT
- RTM & EXECUTION
- CHANNEL AND SHOPPER MARKETING
- AGILE WAYS OF WORKING
- TEAM MANAGEMENT
- STYLING AND PHOTOGRAPHY

**What We Can Do for You**
- ** Iconic & Innovative Brands**:Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
- ** Expansive & Diverse Customers**:We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.

**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.


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