Director, Frontline Marketing

22 hours ago


Harbourfront Avenue, Singapore Coca-Cola Full time

We are recruiting a Director, Frontline Marketing for Singapore and Malaysia on a permanent basis.

Our vision is to deliver loved brands, done sustainably, for better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design, and marketing. As a Director, Frontline Marketing for Singapore & Malaysia, you’ll work to drive bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, investments, success metrics and activity calendars, including Innovation projects and IMX platforms in partnership with Frontline Commercial and Franchise Leadership.

**Focus, Scope, & Impact**:

- ** Provide strategic and executional / region specific input** to regional category teams on region-and Market-level portfolio strategy, regional/local brand development, brand plans (activities, calendars, execution of allocated budgets) and local innovation opportunities.
- ** Lead bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans** in partnership with Frontline Commercial team and Franchise Leadership.
- ** Lead the liaison with regional category teams** on behalf of your region, providing input to ensure multi-country brand programs, innovation projects and the overall brand strategy meet local needs.
- ** Oversee a team of employees and contingent workers**, carrying out duties through your team (including situational coaching and talent development) and individually; and interact regularly with regional Marketing Lead and broader marketing team.
- Input into End-2-End consumer & shopper engagement strategy and Identify region specific engagement opportunities.
- Oversee localization and real-time amplification of integrated marketing experience platforms within the region
- Oversee transcreation of all marketing assets and program amplification at the local level, including POS activations & promos, KOL management and digital, retail and experiential marketing including events (leveraging mkt assets), in coordination with bottlers ensuring the right implementation of projects.
- Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers.

**Education Requirements**:

- Min 10+ years of experience in brand management and/or marketing in consumer-packaged goods, beverage experience ideal.

**Related Work Experience**:

- Proven experience in relationship management, brand development, strategic planning and execution, management of marketing communications, segmentation, project management and research.
- Experience developing and managing budgets.
- Senior level experience in a complex organization
- People management experience

**Functional Skills**:

- Marketing Strategy & activation/execution
- Business, commercial and financial acumen
- High level of understanding of media planning & effectiveness

Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.


  • Director, Marketing

    22 hours ago


    Harbourfront Avenue, Singapore Coca-Cola Full time

    **Roles and responsibilities will include**: - Identify, analyze and synthesize multiple sources of information to identify opportunities and recommend the best path forward in the ‘fuel’ consumer need state. This will often require a strong ability to operate independently without a clear ‘playbook’. - Lead projects to unlock business challenges...


  • Harbourfront Avenue, Singapore The Coca-Cola Company Full time

    **Focus, Scope, & Impact**: - Ensures business results, alignment with Organisational Unit (OU) and “Bottler”. Overseas operations in the territory of Singapore supervising all operations, adding to that identifying and capturing new opportunities across the franchise. - Leads the growth agenda with Bottlers operations aligned with the OU strategy....


  • Harbourfront Avenue, Singapore Coca-Cola Full time

    Coca-Cola is recruiting a **Director - Digital Platforms & Experiences**to join its Digital Integrated Marketing Experiences (IMX) team covering ASEAN & South Pacific region as an individual contributor, on a permanent basis. This role needs to collaborate with cross-functional teams including Marketing (both ASP & global Category, Frontline Marketing, IMX,...

  • Marketing Manager

    2 weeks ago


    Harbourfront Avenue, Singapore The Coca-Cola Company Full time

    **Does this sound like you?** - ** You are curious about why people behave the way they **do, and** finding solutions that genuinely make a difference to their everyday lives.** - ** You **adapt and **thrive in complex**, diverse business situations and **able** to **succinctly **integrate **multiple **viewpoints** into a clear and compelling story** that...

  • Director, Marketing

    7 days ago


    Harbourfront Avenue, Singapore Coca-Cola Full time

    Our vision is to build loved brands, done sustainably, for a better-shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design and marketing. We are looking for people who have a passion for building relationships and will be proud to be a representative of our brands, are results driven and have brand management and/or...


  • Harbourfront Avenue, Singapore The Coca-Cola Company Full time

    **Focus, Scope, & Impact**: - Ensures business results, alignment with Organisational Unit (OU) and “Bottler”. Overseas operations in the territory of Singapore supervising all operations, adding to that identifying and capturing new opportunities across the franchise. - Leads the growth agenda with Bottlers operations aligned with the OU strategy....


  • Harbourfront Avenue, Singapore The Coca-Cola Company Full time

    **Focus, Scope, & Impact**: - Ensures business results, alignment with Organisational Unit (OU) and “Bottler”. Overseas operations in the territory of Singapore supervising all operations, adding to that identifying and capturing new opportunities across the franchise. - Leads the growth agenda with Bottlers operations aligned with the OU strategy....


  • Harbourfront Avenue, Singapore Coca-Cola Full time

    **Focus, Scope & Impact**: **Responsibilities**: The Director, Shopper Marketing will: - Build world-class capability of Shopper marketing within the broader ASEAN & South Pacific (ASP) Marketing function by partnering with our Marketing and CCL Capability teams to build shopper marketing capabilities and awareness across both functions, using events,...


  • Harbourfront Avenue, Singapore Coca-Cola Full time

    As the Senior Director-Nutrition/Juice/Dairy, you’ll work to develop brand growth, creative and innovation strategy and plans to drive sustainable business growth. The Senior Director will carry out duties equally through her/his team (including situational coaching and talent development) and individually; and interacting regularly with the global...

  • Senior Director, Ccl

    2 weeks ago


    Harbourfront Avenue, Singapore Coca-Cola Full time

    Reporting to: General Manager, aRTD - ASEAN & South Pacific Operating Unit **Focus, Scope, & Impact** - Provide commercial leadership for our aRTD (alcohol ready-to-drink) category across the ASEAN & South Pacific region - Leading aRTD Customer & Commercial Leadership strategy, including Revenue Growth Management, Route to Market, Channel Planning and...