Director, Marketing

5 hours ago

Harbourfront Avenue, Singapore Coca-Cola Full time

Our vision is to build loved brands, done sustainably, for a better-shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design and marketing. We are looking for people who have a passion for building relationships and will be proud to be a representative of our brands, are results driven and have brand management and/or marketing in consumer-packaged goods and beverage experience.

The Coca-Cola Marketing Director will support the Coke ASEAN & South Pacific (ASP) Operating Unit (OU) Marketing Lead in developing a vision and growth strategy for our Meals Platform:
Responsible for developing and co-leading with Global and OU network the Meals Platform for Coca-Cola Trademark (CCTM).
- Support the CCTM Lead in developing Long Range Planning (LRP) and Annual Business Planning (ABP) CCTM vision and strategic direction, and creation of quarterly business reviews and reports
- Work with counterparts across Global, OU and Bottler networks to help develop and execute cohesive brand/category strategy and efficient consumer/shopper end-to-end engagement plan
- Work with Human Insights to define category insights, consumer segmentation and shopper segmentation strategies by channel/occasion.

This role will not have formal direct reports but requires leadership skills to lead our growth agenda in capturing Meals Occasions in ASP OU, and the ability to engage with a large network of colleagues across TCCC, especially the Frontline Marketing (FLM), Integrated Marketing Experience (IMX), Commercial, bottlers, and global leads.

**What You’ll Do for Us**
- Create ASP vision and strategic direction for the Coke and Meals.
- Drive exponential growth by stewarding the brand portfolio and leading iconic programs
- Scale programs across ASP, with local relevance.
- In partnership with FLM, optimize Direct Marketing Expenditure (DME) resource allocation, marketing effectiveness and efficiency.
- Orchestrate engaging campaigns/initiatives to grow revenues and weekly+ drinkers.
- Accountable for overall engagement of the Coke team and inspiration of the OU and bottlers

**Qualifications & Requirements**
- Significant marketing experience (8+ years) with direct experience with brand strategy work.
- Experience working with cross-functional teams.
- Comfort with and understanding of consumer, business analytics and human insights.
- General management (P&L) experience and business commercial acumen are needed.
- Ability to develop brand and category strategy, deep consumer understanding.
- Ability to communicate, influence, and work with many stakeholders
- Ability to work in agile project-based teams.
- Must be comfortable with change and complexity.
- Multi-Geography experience or multi-country experience preferred.
- Ability to develop and communicate innovative approaches to marketing strategy and build buy-in across key internal stakeholders.

**Skills**:
Media Planning; Leadership; Creative Process; Marketing Goals; Consumer Segmentation; Quantitative Research; Digital Media Strategy; Competitor Analysis; Marketing Strategies; SWOT Analysis; Brand Positioning; Group Problem Solving; Social Media Strategies; Brand Architecture; Channel Management; Team Management

Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

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