Retention Marketing Executive

4 days ago


Singapore Fairview International School Full time

The Retention Marketing Executive will support initiatives related to developing and executing strategies to retain existing customers and increase customer loyalty across different platforms e.g. email, SMS, and Mobile App.
This role will work closely with cross-functional teams to identify customer needs and develop targeted campaigns to improve customer engagement and satisfaction.
What You'll Do:
Support the development and implementation of strategies to increase customer retention and loyalty
Support in analyzing customer behavior data to identify trends and opportunities for improvement
Create and manage email, SMS, and in-app communication campaigns to drive engagement and retention
Collaborate with cross-functional teams (e.g. product, customer support) to improve the overall customer experience
Design and execute experiments to test the impact of retention initiatives
Continuously monitor and evaluate the success of retention efforts, and make data-driven decisions to optimize results
Analyze customer data to identify trends and insights that can inform retention marketing efforts.
Work with marketing and analytics teams to develop and implement tracking and measurement systems to measure the effectiveness of retention marketing initiatives.
Monitor and report on budgets for retention marketing initiatives, ensuring that they are within budget and delivering desired results.
Stay current on industry trends and best practices, sharing insights and recommendations with the marketing team.
Job Requirements
At least 1 to 2 years of experience in retention marketing (SMS, email, Push, Social Media) in retail, e-commerce, or similar industries
Experience in using Klaviyo or similar email marketing platform required
Organized and has keen attention to detail
Ability to formulate creative solutions and think out of the box
Tech savvy, able to pick up new software and applications quickly
Good problem solving skills - analytical, innovative, and has a creative mindset
Highly adaptable to change and a fast-paced environment
Good English communication and presentation skills
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