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Marketing Executive

1 week ago

Singapore Chow Tai Fook Jewellery Group Full time

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We are a prestigious legacy that combines artistry and tradition with a modern, confident approach since 1929. For almost 100 years, our dedication to creating the finest designs has held true by weaving together unmatched craftsmanship and authentic heritage.

We prioritize employee well-being, offering comprehensive wellness programs designed to support your health in all areas. Our strong focus on career development provides ample opportunities for personal growth, skills enhancement, and advancement.

You will be at the forefront of innovation in the luxury retail industry, influencing a global audience through a network of over 7,000 shops worldwide.

Job Responsibilities:
  • Propose and manage loyalty programs that reward customers for repeat purchases, referrals, or engagement with the brand.
  • Assist in designing and implementing strategies to enhance customer retention, loyalty, and lifetime value (CLV). This includes segmenting customers based on behavior, preferences, and purchasing history.
  • Monitor competitor activity and brainstorm potential improvements or changes in marketing strategy, products, or services.
  • Analyze customer data and behavior to develop insights and identify target segments for personalized marketing.
  • Work with the CRM data analytics team and prepare regular reports on CRM campaign performance, customer acquisition, retention rates, and overall marketing ROI.
Brand Communication:
  • Ensure all CRM messaging and communications are aligned with the brand's voice and values.
  • Ensure marketing materials and collaterals are published and distributed in line with the brand direction.
  • Support the team in participating in any Public Relations events related to promoting the company's brand.
  • Identify and manage external partners to maximize brand exposure e.g. events, livestreaming, managing KOLs.
Customer Feedback & Insights:
  • Gather and analyze customer feedback to continuously improve the CRM strategy and customer experience.
  • Use customer feedback to inform brand positioning, product development, and future marketing initiatives.
  • Manage overall marketing projects timeline and budget.
Requirements:
  • Relevant certificate in marketing from recognized institutions.
  • Minimum 2 years of experience in branding and marketing. Proven track records in executing successful CRM campaigns and customer retention programs.
  • Excellent writing abilities and interpersonal communication skills.
  • Strong analytical skills with the ability to interpret customer data and derive actionable insights.
  • Customer-centric mindset with a focus on delivering value to the customer.
  • Able to work independently under tight deadlines.