Marketing Executive

2 weeks ago

Singapore CARING GROUP PTE. LTD. Full time
Roles & Responsibilities

We are seeking a dynamic and results-driven Marketing Executive – Loyalty, CRM & Partnerships to join our team. This role is responsible for executing customer retention strategies, managing loyalty programs, optimizing CRM campaigns, and establishing strategic partnerships to enhance brand engagement and customer experience.

The ideal candidate should have a strong understanding of customer lifecycle management, data-driven marketing, and partnership collaborations.

Key Responsibilities:

Loyalty Program Management:

  • Develop and manage customer loyalty initiatives to drive retention and engagement.
  • Monitor the effectiveness of loyalty programs and suggest improvements based on data insights.
  • Coordinate with internal teams and external vendors to enhance loyalty offerings.

CRM & Customer Engagement:

  • Execute CRM campaigns, including email, SMS, and push notifications, to enhance customer engagement.
  • Analyze customer data and behavior to segment audiences and personalize marketing efforts.
  • Track and report on key CRM performance metrics, ensuring data-driven decision-making.
  • Collaborate with sales and customer service teams to improve customer touchpoints.

Partnership & Collaboration:

  • Identify and establish strategic partnerships to enhance brand value and customer experience.
  • Negotiate and manage partnerships with third-party brands, vendors, and affiliates.
  • Develop co-marketing campaigns and joint promotions with partners.

Community Building & Engagement:

  • Develop and implement community engagement strategies to foster brand advocacy.
  • Manage and moderate online and offline community platforms to enhance customer interaction.
  • Create and curate content to drive meaningful conversations and engagement within the community.

Data Analysis & Reporting:

  • Monitor campaign performance and generate reports on customer engagement, retention, and ROI.
  • Utilize analytics tools to measure effectiveness and suggest optimizations.
  • Maintain customer databases and ensure data accuracy and compliance with GDPR/CCPA regulations.

General Marketing Support:

  • Assist in the development of marketing collateral and promotional materials.
  • Stay updated on industry trends and competitor activities to identify growth opportunities.
  • Support the execution of digital and offline marketing initiatives as required.

Qualifications and Skills:

Education:

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.

Experience:

  • 3–5 years of experience in CRM, loyalty marketing, or community management roles.
  • Demonstrated success in leading CRM or loyalty initiatives and building engaged communities.
  • Experience in campaign management and performance analytics.

Skills:

  • Proficiency in CRM platforms and data analytics tools.
  • Exceptional communication and interpersonal skills for community engagement.
  • Analytical mindset with strong problem-solving abilities.
  • Creative thinking and a customer-first approach to marketing.
  • Familiarity with social media management and community-building platforms.

Why Join Us?

  • Be at the forefront of innovative customer engagement and loyalty-building strategies.
  • Opportunity to drive key customer engagement initiatives in a fast-paced environment.
  • Work with a collaborative team passionate about innovation and growth.
Tell employers what skills you have

CRM
Customer Retention
Customer Lifecycle Management
Data Analysis
Customer Experience
Customer Interaction
Community Building
Community Management
Customer Loyalty
Customer Engagement
Social Media Management
Program Management
Advocacy
Creative Thinking
Data Analytics
Strategic Partnerships
Databases

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