Retention Marketing Expert

1 day ago


Singapore TechM Solution Full time

TechM Solution Pte. Ltd. is seeking a seasoned Retention Marketing Expert to develop and execute data-driven strategies to drive user engagement, retention, and lifetime value (LTV).

This role involves analyzing customer behavior, optimizing the user journey, and implementing targeted retention initiatives to maximize user activity and long-term platform loyalty.

Responsibilities:
  • Analyze user lifecycle data to identify behavioral patterns, churn risks, and engagement opportunities.
  • Develop and execute personalized retention, reactivation, and loyalty strategies to enhance LTV.
  • Design and implement targeted communication strategies to overcome psychological barriers preventing potential clients from making their first deposit.
  • Work closely with marketing automation specialists to integrate psychological triggers and behavioral nudges into email campaigns and onboarding sequences.
Requirements:
  • 3+ years of experience in user lifecycle analysis, retention marketing, CRM, or growth strategy, preferably in FX, fintech, or financial services.
  • Strong analytical skills with a passion for data-driven decision-making or proposing plans.
  • Proficiency in CRM platforms and marketing automation tools.
  • Knowledge of A/B testing methodologies, customer segmentation, and behavioral analytics.


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