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Loyalty and Retention Strategist

1 week ago

Singapore TechM Solution Full time
About the Role:

TechM Solution Pte. Ltd. is a pioneering fintech company that seeks a highly skilled User Lifecycle Analyst to join its team.

The successful candidate will be responsible for analyzing customer behavior to identify areas of improvement and developing strategies to enhance user engagement, retention, and lifetime value.

Responsibilities:
  • Drive user engagement and retention through data-driven strategies.
  • Develop and execute personalized retention, reactivation, and loyalty strategies.
  • Design and implement targeted communication strategies to overcome psychological barriers.
  • Collaborate with marketing automation specialists to integrate psychological triggers and behavioral nudges.
  • Create user segmentation models based on trading behavior, activity level, and engagement trends.
  • Conduct A/B testing and performance analysis to evaluate lifecycle strategies.

Requirements:

  • Strong analytical skills with a passion for data-driven decision-making.
  • Proficiency in CRM platforms and marketing automation tools.
  • Knowledge of A/B testing methodologies, customer segmentation, and behavioral analytics.