User Lifecycle Strategist

4 days ago


Singapore TechM Solution Full time
Job Description: TechM Solution Pte. Ltd. is seeking a highly skilled User Lifecycle Strategist to develop and execute personalized retention, reactivation, and loyalty strategies that enhance customer lifetime value (LTV). The ideal candidate will have strong analytical skills and experience in user lifecycle analysis, retention marketing, CRM, or growth strategy.

Key Responsibilities:
  • Analyze user lifecycle data to identify behavioral patterns, churn risks, and engagement opportunities.
  • Develop and execute targeted communication strategies to overcome psychological barriers preventing potential clients from making their first deposit.
  • Design and implement A/B testing and performance analysis to evaluate lifecycle strategies, messaging, and promotional offers.
  • Collaborate with marketing, CRM, and product teams to optimize lifecycle campaigns, including onboarding, engagement, and win-back strategies.


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