Data-Driven User Engagement Specialist

14 hours ago


Singapore TechM Solution Full time

At TechM Solution Pte. Ltd., we're seeking a talented User Lifecycle Analyst to drive user engagement, retention, and lifetime value (LTV) through data-driven strategies.

This role focuses on analyzing customer behavior, optimizing the user journey, and implementing targeted retention initiatives to maximize user activity and long-term platform loyalty.

Key Responsibilities:
  • Analyze user lifecycle data to identify behavioral patterns, churn risks, and engagement opportunities.
  • Develop and execute personalized retention, reactivation, and loyalty strategies to enhance LTV.
  • Design and implement targeted communication strategies to overcome psychological barriers preventing potential clients from making their first deposit.
  • Work closely with marketing automation specialists to integrate psychological triggers and behavioral nudges into email campaigns and onboarding sequences.
  • Create user segmentation models based on trading behavior, activity level, and engagement trends to tailor marketing efforts.
  • Collaborate with marketing, CRM, and product teams to optimize lifecycle campaigns, including onboarding, engagement, and win-back strategies.
  • Conduct A/B testing and performance analysis to evaluate lifecycle strategies, messaging, and promotional offers.
  • Track and optimize key lifecycle metrics such as activation rate, churn rate, reactivation rate, and conversion rates.
  • Able to use data tools such as Google Analytics, Tableau, or BI platforms to generate insights and actionable recommendations.
  • Work closely with data teams to enhance predictive models for churn and retention.
  • Stay updated on industry trends and competitor strategies to refine user lifecycle management approaches.
  • Develop localized lifecycle strategies that consider cultural differences in financial decision-making and risk perception.
Requirements:
  • 3+ years of experience in user lifecycle analysis, retention marketing, CRM, or growth strategy, preferably in FX, fintech, or financial services.
  • Strong analytical skills with a passion for data-driven decision-making or proposing plans.
  • Proficiency in CRM platforms and marketing automation tools.
  • Knowledge of A/B testing methodologies, customer segmentation, and behavioral analytics.
  • Ability to translate data insights into actionable strategies that drive engagement and retention.
  • Strong collaboration skills to work effectively with marketing, product, and data teams.


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