User Transition Specialist

3 days ago


Singapore Tyrads Full time

Tyrads: A Leading Company in Web-to-App Acquisition:

We are Tyrads, a dynamic and fast-growing company seeking an experienced User Transition Specialist to join our team. As a User Transition Specialist, you will play a critical role in developing and executing strategies to drive user acquisition from web platforms to our mobile app.

About the Role:

You will work closely with cross-functional teams to drive campaign performance and scale app downloads, all while enhancing the user experience and maximizing retention. Your success will be measured by the volume of quality app installs and user engagement.

Key Responsibilities:

  • Create and implement data-driven user acquisition strategies aimed at transitioning users from web platforms to the Tyr Rewards mobile app.
  • Manage and optimize campaigns across various channels such as social media, search engines, display ads, content marketing, and influencers to drive app installs and user engagement.
  • Continuously run tests to improve campaign effectiveness, optimize conversion funnels, and ensure the highest possible return on investment (ROI) for app acquisition efforts.

Requirements:

  • Proven experience in mobile app user acquisition, especially in web-to-app transition strategies.
  • Strong knowledge of digital marketing channels, including social media, paid search, programmatic, and influencer marketing.
  • Experience with app install campaigns and working with platforms like Google Ads, Facebook Ads, Apple Search Ads, and other mobile ad networks.


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