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Marketing Strategy Lead for Merchants

3 weeks ago

Singapore MERCHANT BROTHERS PTE. LTD. Full time

About the Job

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This role involves developing effective strategies to drive product growth and market adoption within the food service sector, including restaurants, catering services, and hospitality businesses.

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The ideal candidate will have a strong understanding of the food service industry and excellent communication, presentation, and copywriting skills.

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You will work closely with the business development and management teams to align on product strategies and customer needs, and engage with customers and industry partners to gather feedback and identify partnership opportunities.

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Responsibilities:

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  • Develop go-to-market strategies for new product launches, product line expansions and events">
  • Conduct market research to understand trends, customer needs, and competitor offerings">
  • Develop buyer personas to align marketing strategies with customer profiles">
  • Craft compelling product positioning and messaging tailored to chefs and procurement officers">
  • Develop marketing materials to highlight the unique benefits of our products">
  • Plan and manage marketing campaigns to increase product awareness and generate demand">
  • Monitor and analyse the effectiveness of marketing campaigns and product performance">
  • Provide data-driven insights and recommendations for optimising marketing efforts">
  • Work closely with the business development and management teams to align on product strategies and customer needs">
  • Engage with customers and industry partners to gather feedback and identify partnership opportunities">
  • Develop sales tools, training materials, and presentations to support the business development team">
  • Conduct training sessions to ensure the business development team can effectively communicate product value propositions">
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What We Are Looking For: If you have a strong understanding of the food service industry and excellent communication, presentation, and copywriting skills, we encourage you to apply for this exciting opportunity.