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Marketing Campaign Lead

2 weeks ago

Singapore ENGINEERINGUK Full time

About the Job

We are seeking a Marketing Campaign Lead to drive innovative outbound marketing campaigns for ENGINEERINGUK's Amazon SG platform. In this role, you will lead all outbound marketing initiatives in Singapore, crafting compelling campaigns that resonate with our diverse customer base.

You will collaborate with cross-functional teams to optimize outreach strategies, analyze performance metrics, and implement data-driven solutions. Your expertise will be crucial in evolving our marketing approach and staying ahead of industry trends.

  • Stay on top of key trends and best practices in email and outbound marketing, competitive landscape, and the industry to develop winning strategies.
  • Audit and analyze outbound performance, identifying issues and experimenting with solutions to improve performance at scale.
  • Communicate outbound performance and initiative status to stakeholders in regular business reviews.
  • Redefine and evolve key outbound performance metrics, identifying changes and problems as they arise.
  • Lead problem-solving efforts for complex outbound channel opportunities.

About the Team

Our team is dedicated to pushing the boundaries of digital marketing and delivering exceptional results for ENGINEERINGUK's Amazon SG platform.