Campaign Manager Lead
3 days ago
The Campaign Manager Lead will play a pivotal role in designing, planning, and executing targeted direct-to-customer campaigns. The key objective is to identify and promote complementary products to the existing customer base while developing and executing compelling retention offers.
This position requires collaboration with cross-functional teams to drive campaign success and achieve increased average revenue per user and decreased loss in revenue to churn.
- Strategic Campaign Planning: Develop a comprehensive 3-month + 3-month proposed view of campaigns in collaboration with Ecommerce, Product Marketing, and Customer Experience.
- Offer Creation: Collaborate with Ecommerce and Product Marketing to create compelling campaign offers that resonate with the targeted customer base.
- Channel Optimization: Work closely with the CVM team to enable channels and customize reach strategies specific to the business and target audience.
- Creative Development: Partner with Marcomms to craft impactful campaign creatives and customer communications tailored for each channel.
- Digital Outreach: Collaborate with Digital and Performance Marketing teams to enable segmented web messaging and digital campaign outreach.
- Continuous Evaluation: Monitor and evaluate campaign metrics post-launch, recommending adjustments as needed to enhance success and revenue outcomes.
- Partner Management: Manage ecommerce partner relationships as required, ensuring product supply consistency, competitive prices, and bundles aligned with strategic goals.
- Revenue Accountability: Take ownership of the revenue outcomes of campaigns launched under the 3+3 calendar, ensuring alignment with business objectives.
We offer exciting opportunities to create and grow in a rapidly growing organization that is a disruptor in the telco space.
Our amazing colleagues and culture encourage you to do your best work while staying authentic and true to yourself.
A work culture that puts your individual needs at the core: We focus on outcomes and believe that you can deliver your best work, working anywhere, anytime.
We believe that wellness goes beyond team celebrations and birthday parties.
Our holistic approach to wellness gives you opportunities to recharge, connect, and explore, at and outside work.
- Holistic Wellness Approach: Recharge, connect, and explore, at and outside work.
- Flexibility: Two days of remote work per week, and up to 20 days of flexible work per year.
- Wellness Leave: One day of wellness leave every quarter for your health and wellbeing.
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