Digital Campaign Manager

5 days ago


Singapore Singtel Group Full time

Empower Every Generation with Digital Innovation

About Singtel

Singtel Group is a leading telecommunications company that empowers every generation to excel. Our purpose connects people to the possibilities they need to succeed.

We are committed to a safe and healthy environment for our employees and customers, requiring all prospective employees to be fully vaccinated.

Job Description

In this role, you will spearhead innovative digital campaigns for Singtel's business products tailored for small and medium enterprises (SMEs), aiming to optimize traffic-to-sales conversions and achieve ambitious sales targets.

You will develop and execute eCommerce campaigns, ensuring communications, automated customer journeys, and recommended offers are properly set up and targeted to relevant customer segments.

Key responsibilities include:

  • Developing and executing eCommerce campaigns including acquisition, recontract, upselling, cross-selling, and abandoned cart recovery.
  • Ensuring communications, automated customer journeys, and recommended offers are properly set up and targeted to relevant customer segments.
  • Monitoring and analyzing campaign performance against sales targets by leveraging eCommerce metrics such as leads, traffic, online sales, conversion rates, average order value, and customer lifetime value (CLV).
  • Working closely with the marcom, product marketing, and customer lifecycle management (CLM) teams to enhance the performance of online campaigns through email marketing, direct mailers, content marketing, and SEO/SEM strategies.


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