Regional Digital Marketing Campaign Specialist
1 week ago
Position Summary
Role and Responsibilities
Campaign Strategy and Planning (25%)
Regional Strategy Development:
Design and execute tailored campaign strategies for both owned and paid channels, focusing on driving customer acquisition, growth, and retention specific to the SEAO region.
Audience Strategy:
Develop and refine regional first-party (1P) audience strategies to enhance targeting and personalization efforts.
Agency Coordination:
Lead and collaborate with agency partners to develop comprehensive communication strategies, creative toolkits, and campaign approaches.
Cross-Functional Collaboration:
Work closely with internal teams to ensure seamless integration of marketing efforts with Samsung's broader business objectives and sales programs.
Performance Evaluation:
Analyze campaign performance reports, forecasting metrics, and industry trends to measure impact and efficiency. Use insights to refine strategies.
Reporting & Innovation:
Create and deliver presentations on growth opportunities, market performance, and strategic focus. Identify and pilot innovative marketing initiatives to bridge business gaps.
Campaign Management (45%)
Regional CRM Leadership:
Act as the primary CRM expert and key point of contact for 8 markets, ensuring strategies are developed and cascaded while managing the feedback & optimization loop.
Briefs & Calendars:
Develop and manage marketing briefs and creative calendars to support CRM activities. Ensure timely delivery and alignment with campaign goals.
Audience Segmentation and Customer Experience Journey Development:
Conduct thorough target audience research and implement data-driven customer segmentation and contact plans for personalized customer experience journeys.
Creative Development & Brand Standards Alignment:
Collaborate with the creative team to develop content and creatives that are aligned with campaign objectives and Samsung's brand standards.
CRM Campaign Tool:
Utilize marketing automation tool to deploy CRM campaigns, ensuring effective use within automated workflows and personalized customer journeys. Leverage analytics tools to monitor performance and make data-driven optimizations.
Performance Management:
Drive action plans through regular bi-monthly calls with markets, monitoring performance to meet targets.
KPI Definition & Tracking:
Define and monitor key performance indicators (KPIs) and performance drivers (KPDs) across CRM channels to ensure alignment with Samsung's business results.
Global Coordination:
Partner with HQ to execute global project launches and regional initiatives, ensuring integration with local execution.
Customer Experience:
Identify opportunities to enhance the customer experience based on feedback and market insights. Monitor competitor activities to adjust strategies as needed.
Execution and Management (30%)
Project Oversight:
Manage multiple projects, coordinating with internal teams and stakeholders to meet deadlines and milestones. Provide regular updates on progress.
Agency and Management:
Collaborate with key agencies to ensure productive and efficient campaign execution. Address challenges to maintain high-quality outputs.
Analytics & Optimization:
Utilize advanced analytics tools to track performance metrics and optimize campaign effectiveness. Leverage data to make informed decisions.
Opportunity Identification:
Analyze existing data to uncover quick win opportunities that drive immediate business results.
Administrative Support:
Assist with budgeting, administrative tasks, and reporting needs to support the digital marketing team.
Skills and Qualifications
CRM Platform & Campaign Management Expertise:
Proficiency in Adobe Campaign and Salesforce Marketing Cloud.
Analytical Acumen:
Strong analytical skills with the ability to interpret complex data, generate actionable insights, and drive strategic decisions.
Project Management:
Demonstrated capability in managing multiple projects and campaigns, including leading cross-functional teams and meeting deadlines.
Communication & Collaboration:
Excellent communication skills, both verbal and written, with experience working effectively with internal teams and external agencies.
Industry Knowledge:
Comprehensive understanding of digital marketing trends, strategies, and best practices, especially within technology and consumer electronics sectors.
Key Competencies:
Strategic Execution:
Ability to develop and implement strategic marketing plans that align with business goals and drive performance.
CRM Management:
Expertise in managing CRM systems to optimize customer segmentation, engagement and retention strategies.
Data-Driven Optimization:
Proficiency in utilizing data analytics to enhance campaign effectiveness and achieve targeted outcomes.
Cross-Functional Collaboration:
Skill in coordinating with various departments and stakeholders to ensure integrated and effective marketing strategies.
Innovation & Best Practices:
Capability to identify and apply industry best practices and innovative approaches to stay ahead in the market.
Project & Stakeholder Management:
Competence in overseeing projects from inception to completion while managing stakeholder expectations and ensuring high-quality outcomes.
Education:
Bachelor's degree in Marketing, Business Administration, or a related field. Advanced degrees or relevant certifications (e.g., Google Analytics, SAP/Salesforce/Adobe Campaign) will be a plus.
Experience:
4 years+ experience in digital marketing and CRM, particularly in technology / consumer electronics sectors / CPG/Banking or finance sectors.
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