Regional Digital Marketing Campaign Specialist
3 days ago
Samsung Asia Pte Ltd is seeking a highly skilled Digital Marketing Campaign Specialist to lead the development and execution of regional digital marketing campaigns that drive customer acquisition, growth, and retention.
About the Role
- Design and execute tailored campaign strategies for both owned and paid channels, focusing on driving customer acquisition, growth, and retention specific to the SEAO region.
- Develop and refine regional first-party audience strategies to enhance targeting and personalization efforts.
- Lead and collaborate with agency partners to develop comprehensive communication strategies, creative toolkits, and campaign approaches.
- Work closely with internal teams to ensure seamless integration of marketing efforts with Samsung's broader business objectives and sales programs.
Key Responsibilities
- Analyze campaign performance reports, forecasting metrics, and industry trends to measure impact and efficiency. Use insights to refine strategies.
- Create and deliver presentations on growth opportunities, market performance, and strategic focus. Identify and pilot innovative marketing initiatives to bridge business gaps.
- Act as the primary CRM expert and key point of contact for 8 markets, ensuring strategies are developed and cascaded while managing the feedback & optimization loop.
- Develop and manage marketing briefs and creative calendars to support CRM activities. Ensure timely delivery and alignment with campaign goals.
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Singapore Samsung Asia Pte Ltd Full timePosition Summary Role and Responsibilities Campaign Strategy and Planning (25%)Regional Strategy Development: Design and execute tailored campaign strategies for both owned and paid channels, focusing on driving customer acquisition, growth, and retention specific to the SEAO region. Audience Strategy: Develop and refine regional first-party (1P) audience...
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