Regional Digital Commerce Campaign Assistant Manager

4 days ago


Singapore SAMSUNG ASIA PTE. LTD. Full time
Roles & Responsibilities

Position Summary

Formulate and spearhead regional sales campaigns for partner events within the region. This includes full management of the procedure, implementation, tracking, and measurement of campaigns to ensure success. The role also requires regular interface with regional platform partners to maintain the business affiliation.

Roles & Responsibilities

· Work in collaboration with external creative agencies to conceptualize, establish parameters, and design a regional campaign strategy, theme, toolkit, and full asset development (Shopee and Lazada Super Brand Days, 6.6, 9.9 to 12.12 Mega Campaigns)

· Discussion and alignment with regional platform partners on campaign goals and ways
of collaboration (Shopee, Lazada, TikTok)

· Work with sales subsidiaries and regional platform partners to define campaign revenue targets and other measurements of campaign success.

· Collate key campaign details from local markets, such as channel plan, campaign dates, model-wise promotion list as well as analysis of competitiveness

· Liaise with other internal stakeholders (Regional Performance Marketing, PR, Corporate Marketing) to ensure integration into the overall campaign plan.

· Deliver interim and final reports on campaign results

· Run regular checks on Samsung official store merchandising on online platforms to ensure optimal shopper journey and brand compliance, including corresponding recommendations to local sales subsidiaries.

· Sharing of periodic online platform analysis with local sales subsidiaries including follow-up actions to improve the business.

· Elevate campaign frequency and focus CE campaigns

Skills & Qualifications

· Degree holder with at least 5 years of relevant working experience in digital / consumer marketing within the consumer space. Some knowledge or experience in e-commerce will be an added advantage.

· Highly mature and collaborative individual with the ability to interact well with all levels

· Excellent communication skills to manage relationships with agencies and third parties as well as persuade a non-marketing audience

· Good project management skills, to be able to effectively work with a budget, meet deadlines for multiple projects, and ensure ROI on marketing campaigns.

· Sound numerical skills will be an added strength, to be able to acquire and analyze data and use it to target selected groups.

· Strong execution & follow through skills with multi-functional team & external partners

Tell employers what skills you have

Ability to Multitask
Excellent Communication Skills
Tactics
Management Skills
Advertising
Social Media
Channel
Merchandising
Strategy
Project Management
Communication Skills
Media Planning
Facebook
Google Analytics
LinkedIn

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