Senior Specialist, Marketing Campaign

2 weeks ago


Singapore ONE SEVEN CONSULTING PTE. LTD. Full time
Roles & Responsibilities

We are seeking for a Senior Specialist, Marketing Campaign for our client, a market leader in the consumer business space. He/she will oversee retention and acquisition marketing campaigns & is expected to be familiar with SQL & Tableau. Should you be a trailbrazer with a knack for creativitiy & is ready to make an impact in a dyanmic organization where employees voices are highly valued, do apply in the link below.

Responsibilities

  • Lead the development of comprehensive marketing campaigns from concept to execution, ensuring alignment with business goals and target audiences.
  • Collaborate with senior leadership to define key performance indicators (KPIs) and campaign objectives.
  • Drive market research and audience segmentation to inform campaign strategy and content creation.
  • Oversee the end-to-end execution of marketing campaigns across multiple channels (digital, email, social media, events, etc.).
  • Ensure timely delivery of campaign assets and materials, working closely with internal teams and external partners
  • Monitor campaign performance in real time, identifying optimization opportunities and making adjustments to maximize effectiveness.
  • Work closely with the creative, content, digital, and analytics teams to develop engaging campaign assets that resonate with target audiences.
  • Partner with the sales and product teams to ensure campaigns are aligned with product launches and sales initiatives.
  • Coordinate with external agencies and vendors to support the successful execution of large-scale campaigns.
  • Analyze campaign data and performance metrics to provide actionable insights and recommendations for future campaigns through post-mortem analysis
  • Generate regular reports on campaign performance, highlighting successes, challenges, and areas for improvement.
  • Ensure the continuous testing of new strategies and tactics to improve ROI.

Requirements

  • Bachelor's degree in Marketing, Business, or related field.
  • Minimum 5 years of experience in consumer marketing, with at least 2 years in a campaign management role.
  • Proven experience in creating and executing successful multi-channel marketing campaigns.
  • Strong knowledge of digital marketing platforms (Google Analytics, SEO, SEM, SQL) and experience with Tableau.
  • Strong project management skills, with the ability to handle multiple campaigns and deadlines simultaneously.
  • Excellent communication skills, both written and verbal, with the ability to present complex ideas clearly to different stakeholders.
  • Data-driven mindset, with the ability to interpret analytics and adjust campaigns for optimal results.

Interested candidates may email your resume to Alycia Lim (alycia@onesevenc.com)

We regret to inform that only shortlisted candidates will be notified.

Alycia Lim Hui Choo

alycia@onesevenc.com

EA License No.: 23S2032 | R24124179

Tell employers what skills you have

Tableau
Market Research
Excellent Communication Skills
Tactics
Management Skills
Leadership
SEM
Social Media
Marketing
Strategy
SQL
Project Management
Digital Marketing
Audience Segmentation
Google Analytics
SEO

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