Social Marketing Specialist

7 days ago


Singapore OLIVER MARKETING PTE. LTD. Full time
Roles & Responsibilities

About the role:

YouTube has seen tremendous growth in Singapore. Millions of Singaporean users use YouTube to enjoy a diverse range of content produced by a dynamic and vibrant creator and partner ecosystem.In Singapore, we recently launched YouTube Shorts to usher YouTube in its next phase of growth, a big bet in a nascent yet rapidly growing space. We're looking for an expert in the domain of short format video content who also understands social platforms and YouTube.

As the YouTube Shorts Social Marketing Specialist, you will play an instrumental role in identifying and inspiring content that Singaporean creators produce using Shorts. You will work in close collaboration with internal cross functional teams, external partners and agencies to identify content trends and drive adoption for the same among the Singaporean creator community.

You will be the owner of YouTube Singapore's YouTube channel and own the mandate of communicating our brand voice using Shorts, Stories & Community Management..

You will bring to life go-to-market plans for shorts content across owned & operated channels, social, influencer, virtual events and paid media.

You are great at execution, mobilize quickly, love to develop amazing creative ideas, enjoy dabbling with data to tell a good story, and make compelling presentations that excite global, regional and cross-functional stakeholders, as well as external partners.

What you will be doing:

  • Driving creator usage and adoption of shorts through the power of content.
  • Constant experimentation and content innovations by identifying breakthrough content opportunities
  • Analyze successes, failures, learnings and way forward on initiatives and experiments
  • Own YouTube and YouTube Shorts (the brands) mandate on YouTube Shorts (the channel)
  • Drive conversations between creators and brand YouTube on Shorts content
  • Work with internal and external partners to identify content ideas as well as drive Shorts adoption
  • Execute go-to-market plans and campaigns for shorts trends
  • Building the YouTube Singapore social brand with a specific focus on the user audiences
  • Scope involves:
  • Social channel and content calendar management across Instagram, Twitter, YouTube and Facebook
  • Campaign strategy and management
  • Community building and responses
  • Reporting and measurement
  • Managing agencies and providing feedback on content and campaign ideas

Must be comfortable with:

  • Writing social media briefs
  • Analyzing social media data.
  • Working with cross functional and regional teams

What you will need to be great in this role:

  • Good Social Marketing experience
  • 5-8 years of relevant experience in content marketing roles across agencies or client side
  • Proficiency in project management and marketing execution across channels and markets
  • Excellent written and verbal communication skills
  • Strong strategic thinking and comfortable with data backed decision making.
Tell employers what skills you have

Social Media
Experimentation
Community Management
Channel
Marketing
Strategy
Content Marketing
Project Management
Digital Marketing
Writing
Facebook
Google Analytics
SEO
Decision Making
PPC

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