Social Marketing Specialist

1 day ago

Singapore Tbwa ChiatDay Inc Full time

Established in 2004,
OLIVER
is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of
The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our
AI solutions
enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role:
Social Marketing Specialist
About the role:
YouTube has seen tremendous growth in Singapore. Millions of Singaporean users use YouTube to enjoy a diverse range of content produced by a dynamic and vibrant creator and partner ecosystem. In Singapore, we recently launched YouTube Shorts to usher YouTube in its next phase of growth, a big bet in a nascent yet rapidly growing space. We’re looking for an expert in the domain of short format video content who also understands social platforms and YouTube.
As the YouTube Shorts Social Marketing Specialist, you will play an instrumental role in identifying and inspiring content that Singaporean creators produce using Shorts. You will work in close collaboration with internal cross-functional teams, external partners and agencies to identify content trends and drive adoption for the same among the Singaporean creator community.
You will be the owner of YouTube Singapore’s YouTube channel and own the mandate of communicating our brand voice using Shorts, Stories & Community Management.
You will bring to life go-to-market plans for shorts content across owned & operated channels, social, influencer, virtual events, and paid media.
You are great at execution, mobilize quickly, love to develop amazing creative ideas, enjoy dabbling with data to tell a good story, and make compelling presentations that excite global, regional and cross-functional stakeholders, as well as external partners.
What you will be doing:
Driving creator usage and adoption of shorts through the power of content.
Constant experimentation and content innovations by identifying breakthrough content opportunities.
Analyze successes, failures, learnings, and way forward on initiatives and experiments.
Own YouTube and YouTube Shorts (the brands) mandate on YouTube Shorts (the channel).
Drive conversations between creators and brand YouTube on Shorts content.
Work with internal and external partners to identify content ideas as well as drive Shorts adoption.
Execute go-to-market plans and campaigns for shorts trends.
Building the YouTube Singapore social brand with a specific focus on the user audiences.
Scope involves:
Social channel and content calendar management across Instagram, Twitter, YouTube, and Facebook.
Campaign strategy and management.
Community building and responses.
Reporting and measurement.
Managing agencies and providing feedback on content and campaign ideas.
Must be comfortable with:
Writing social media briefs.
Working with cross-functional and regional teams.
What you will need to be great in this role:
Good Social Marketing experience.
5-8 years of relevant experience in content marketing roles across agencies or client-side.
Proficiency in project management and marketing execution across channels and markets.
Excellent written and verbal communication skills.
Strong strategic thinking and comfortable with data-backed decision making.
Our values shape everything we do:
Be
Imaginative
to push the boundaries of what’s possible.
Be
always learning and listening
to understand.
Be
actively pro-inclusive and anti-racist
across our community, clients and creations.
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
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