Social Media Specialist

16 hours ago


Singapore Coinup Pte. Ltd. Full time

About the role
Coinup Pte. Ltd. is seeking an experienced Social Media Specialist to join our dynamic marketing team. As a Social Media Specialist, you will be responsible for developing and executing engaging social media strategies to help grow our brand presence and reach across key social platforms. This is a full-time role based in the Central Region.
Description:
Managing and optimizing the company's social media channels, including Facebook, Instagram, LinkedIn and Twitter
Creating compelling, on-brand content and campaigns to drive audience engagement and growth
Monitoring and analyzing social media performance, and using insights to continuously improve strategies
Collaborating with the broader marketing team to align social media activities with overall marketing objectives
Staying up-to-date with the latest social media trends, best practices and platform updates
Providing regular reporting on social media performance and recommendations for optimisation
Requirements:
1 year of experience in social media marketing, with a proven track record of driving results
Excellent understanding of the leading social media platforms and how to leverage them effectively
Strong creative and copywriting skills, with the ability to develop engaging, on-brand content
Data-driven mindset, with the ability to interpret analytics and use insights to inform strategy
Familiarity with social media management tools such as Hootsuite, Sprout Social or Agorapulse
Passionate about the evolving digital landscape and keeping up with the latest social media trends
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