Digital Business Specialist

1 week ago


Singapore ESET ASIA PTE. LTD. Full time
Roles & Responsibilities

Company Overview

ESET® provides cutting-edge digital security to prevent attacks before they happen. By combining the power of AI and human expertise, ESET stays ahead of known and emerging cyberthreats — securing businesses, critical infrastructure, and individuals. Whether it’s endpoint, cloud or mobile protection, our AI-native, cloud-first solutions and services remain highly effective and easy to use. Driven by science, ESET technology includes robust detection and response, ultra-secure encryption, and multifactor authentication. With 24/7 real-time defense and strong local support, we keep users safe and businesses running without interruption. An ever-evolving digital landscape demands a progressive, evidence-based approach to security. ESET is committed to world-class scientific research and powerful threat intelligence, backed by R&D centers and a strong global partner network.

ESET's global headquarters are in Bratislava, Slovakia, supporting its worldwide operations. The Asia-Pacific (APAC) region is managed from ESET’s regional headquarters in Singapore, with local offices in Tokyo, Sydney, and the SAARC region and is represented by an extensive global partner network.

Get to know us better – ESET.com, YouTube, Twitter, LinkedIn, Great Place To Work


General Position Overview

The Digital Sales Specialist develop and execute digital marketing campaigns across various channels to boost acquisition and retention billings across B2B & B2C for the Australia and Singapore market.

This role also works closely with the global and APAC marketing teams to raise the awareness of the ESET brand across our digital channels.


What you will do:

Our Digital Sales Specialist will be required to drive initiatives coordinating with internal teams to ensure all digital spend delivers effective ROAS whilst maintaining high brand standards.

Supporting the Regional Digital Sales Manager APAC (based in Singapore), our Digital Sales Specialist will be responsible for the deployment of effective digital activity working closely with the our teams at HQ and third-party resources. The role will be responsible to online advertising, acquisition and online sales performance in line with the strategy in Australia and Singapore site.

This role requires a deep proven ability to drive sales through impactful sales analysis through close partnership with the Channel sales organization for APAC.

Additionally, the this role will be responsible for:

  • Analyzing the digital marketing performance on a weekly basis with online revenue target responsibility.
  • Liaising and managing the relationship between ESET Australia, APAC marketing and Global digital teams.
  • Reporting on the effectiveness of the digital marketing and acquisition and making recommendations for improvement.
  • Responsible for forecasting, online budget planning (incl. media planning & buying) and performance monitoring with regards to the budget allocation efficiency
  • Staying on top of the latest trends in the digital space to inform future direction.
  • Working with our Marketing Analyst on data requirements.
  • Providing insight on consumer behavior in the digital space which could inform the creative route.
  • Work with our in house designer on developing engaging and impactful content for our digital campaigns.
  • To manage the strategic development of ESET Australia’s social media presence.
  • Work closely with the teams in Australia to monitor retention rates.

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and is subject to change.


Requirements

  • Proven work experience as a Digital Marketing / Online Sales or similar role
  • Solid experience coordinating successful online sales and marketing campaigns
  • Strong digital marketing and advertising skill to include knowledge of key SEO principles, a understanding of the metrics and measures for digital marketing (Social, Display, PPC and Video).
  • Strategic planning skills
  • Solid analytical and reporting skills

Tell employers what skills you have

Forecasting
Growth Strategies
Consumer Behavior
Acquisition and Retention strategies
Online Advertising
consumer analysis
eCommerce strategy
Ecommerce solutions
advertising plan
Marketing Strategy
Online Sales
Management of marketing budget
digital marketing campaigns
Online Marketing
Marketing SEO
Marketing Budget Strategy
Content Writing
digital marketing strategy
PPC

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