Regional Marketing Specialist

2 days ago

Singapore World Courier Singapore Pte Ltd Full time

Reporting To:
Marketing Director at World Courier
Job Summary
The Regional Marketing Specialist – APAC will be responsible for strategy, planning, and execution of marketing campaigns across the APAC region. This role will also manage relationships with the Regional Sales & Marketing Director, Sales team, and the Global Marketing team. The successful candidate will have a strong marketing background, ideally in a B2B environment.
Primary Duties and Responsibilities
Develop annual regional marketing plan: develop, with the support of Marketing Director, a strategically focused annual regional marketing plan for APAC. This plan should be aligned with customer billings and committed to executing on time and within budget. It should include the design of multi-channel marketing campaigns to achieve commercial goals. The team member will be goaled on marketing-generated revenue and pipeline creation.
Implement marketing tactics: implement regional marketing tactics such as events, webinars, emails, and third-party tactics, working closely with regional field sales management and Inside Sales. Provide copywriting and design support for local tactics.
Budget management: manage the APAC marketing budget, tracking spend and ensuring responsible spending in line with the plan and phasing, promoting a consistent approach and maximising return on investment.
KPI monitoring and reporting: monitor and report on KPIs, analyse the effectiveness of regional marketing initiatives, identify trends, and draw insights from data and anecdotal feedback. Be highly analytical and action-focused, presenting performance trends and pivoting strategies where necessary.
Email marketing database management: maintain, grow, and utilise the regional email marketing database via Pardot, ensuring regional stakeholders' needs are met while maintaining quality and engagement. Support the Senior Manager, Marketing Operations in optimising automation initiatives, including nurture and drip marketing campaigns for the region.
Digital marketing localisation: collaborate with the digital marketing team/agency to regionalise/localise paid search efforts.
Media and Public Relation liaison: liaise with regional media partners and publishers, working with the content team to support regional media and public relations opportunities.
Collaboration with sales teams: work closely with sales teams to leverage global marketing assets and execute regional initiatives to boost customer engagement and pipeline acceleration.
Experience and Educational Requirements
Bachelor's degree in marketing, business, or comparable education/experience.
Minimum of 4 years of marketing experience with a proven track record of planning and executing demand generation campaigns and managing senior stakeholders.
Business-to-business marketing experience required.
Minimum Skills, Knowledge, and Ability Requirements
CRM and marketing automation: experienced user of CRM platforms such as Salesforce (SF) and marketing automation platforms such as Pardot, preferably a certified user. Capable of creating detailed reports.
Stakeholder management: strong stakeholder management skills, including presenting to senior leaders and communicating clearly across a matrix organisation with clarity and precision. Ability to be agile and demonstrate flexibility where needed.
Budget and fiscal responsibilities: specific experience in tracking spend, ensuring responsible spending in line with plan and phasing. Highly analytical, focusing on performance trends and pivoting strategies as necessary. Action-focused and results-oriented, with the ability to present data trends effectively.
Revenue-based goals: strong understanding of revenue-based goals, with the ability to adhere to KPIs and goals related to marketing-generated revenue and pipeline creation.
Analytical skills: strong analytical skills with the ability to use data to draw conclusions and make informed decisions.
Event/conference coordination: experience planning and coordinating events, conferences, and exhibitions.
Organisational and communication skills: excellent organisational, communication, stakeholder management, and project management skills.
Technical proficiency: skilled in using Microsoft Office Suite.
Digital marketing skills: proficient in Google tools (such as Google Analytics, Google Ads), with a solid understanding of SEO (Search Engine Optimisation) and PPC (Pay-Per-Click) strategies.
Language proficiency: fluent in English.
#J-18808-Ljbffr

  • Regional Marketing Specialist

    6 days ago

    Singapore AmerisourceBergen Full time

    Our team members are at the heart of everything we do. At Cencora, we are united in our responsibility to create healthier futures, and every person here is essential to us being able to deliver on that purpose. If you want to make a difference at the center of health, come join our innovative company and help us improve the lives of people and animals...

  • Regional Marketing Specialist

    6 days ago

    Singapore World Courier Singapore Pte Ltd Full time

    Reporting To: Marketing Director at World Courier Job Summary The Regional Marketing Specialist – APAC will be responsible for strategy, planning, and execution of marketing campaigns across the APAC region. This role will also manage relationships with the Regional Sales & Marketing Director, Sales team, and the Global Marketing team. The successful...

  • Social Marketing Specialist

    2 weeks ago

    Singapore OLIVER MARKETING PTE. LTD. Full time

    Roles & ResponsibilitiesAbout the role:YouTube has seen tremendous growth in Singapore. Millions of Singaporean users use YouTube to enjoy a diverse range of content produced by a dynamic and vibrant creator and partner ecosystem.In Singapore, we recently launched YouTube Shorts to usher YouTube in its next phase of growth, a big bet in a nascent yet rapidly...

  • Regional Digital Marketing Campaign Specialist

    23 hours ago

    Singapore Samsung Asia Pte Ltd Full time

    Role OverviewSamsung Asia Pte Ltd is seeking a highly skilled Digital Marketing Campaign Specialist to lead the development and execution of regional digital marketing campaigns that drive customer acquisition, growth, and retention.About the RoleDesign and execute tailored campaign strategies for both owned and paid channels, focusing on driving customer...

  • Regional Control Specialist

    2 days ago

    Singapore Dbs Bank Ltd. Full time

    About the JobThis Regional Control Specialist position is responsible for leading risk identification, assessment, and mitigation efforts across six core CBGO markets and five brokerage units. The role involves collaborating with location and other regional risk units to ensure alignment with the Group's risk appetite.

  • Regional Promotions Specialist

    7 days ago

    Singapore TechM Solution Full time

    TechM Solution is looking for a skilled Regional Promotions Specialist to join our Marketing Team. The successful candidate will be responsible for executing the entire lifecycle of promotional campaigns regionally, supporting our company's global marketing goals.You will plan, execute, and review regional promotional campaign activities, including...

  • Business Development Manager, Indochina Market

    2 weeks ago

    Singapore SPECIALIST RISK ASIA PACIFIC PTE. LTD. Full time

    Roles & ResponsibilitiesSpecialist Risk Asia Pacific Pte Ltd is part of Specialist Risk Group (SRG), an integrated group ofinsurance intermediaries arranging specialist insurance for corporates operating in Asia Pacific and Internationally. With a reputation for taking on complex risk, SRG serves over 90,000 clients and places £1.1BN of premium into the...

  • Marketing and Sales Operations Specialist

    7 days ago

    Singapore Fearless Marketing Solutions Full time

    Fearless Marketing Solutions Job SummaryWe are a dynamic and fast-paced company seeking a talented Sales and Marketing Specialist to join our team. As a Sales Coach, you will be responsible for developing and executing effective sales strategies to drive business growth and building strong relationships with clients and prospects.Key Responsibilities:Develop...

  • Content Marketing Specialist

    7 days ago

    Singapore Firewood Marketing, Inc. Full time

    Role Overview:As a Content Marketing Specialist at Monks, you will engage with clients to understand their business challenges, ambitions, project requirements, and limitations.You will assemble and manage teams to best respond to client requests and address their business needs.Your primary responsibility will be collaborating exclusively with our extra...

  • Regional Marketing Strategist

    7 days ago

    Singapore Air Charter Service Group Full time

    Role OverviewAir Charter Service Group is a market leading company with a rich history of delivering exceptional services. We're seeking an experienced Regional Marketing Strategist to join our team in Singapore. The successful candidate will be responsible for developing and executing the marketing strategy for Southeast Asia and Australasia, working...

  • Regional Product Specialist

    7 days ago

    Singapore SEARCH STAFFING SERVICES PTE. LTD. Full time

    About the RoleWe are looking for a highly skilled Regional Product Specialist to join our team at SEARCH STAFFING SERVICES PTE. LTD. as an Assistant Product Manager. In this position, you will be responsible for managing regional product data and collaborating with cross-functional teams to launch new products in the region.Key Responsibilities:Develop and...

  • Global Marketing Specialist

    7 days ago

    Singapore This is an IT support group Full time

    Fitch Ratings is a global leader in financial information services, providing objective, timely, independent and forward-looking credit opinions.We are seeking an experienced APAC Marketing Specialist to join our team, contributing to the development of innovative marketing strategies and campaigns.This role offers the opportunity to work with a talented...

  • Regional Business Growth Specialist

    7 days ago

    Singapore X Star Technology Pte Ltd Full time

    **Business Development Opportunity:**X Star Technology Pte Ltd is offering an exciting opportunity for a highly motivated and experienced Regional Business Growth Specialist to join our team.The ideal candidate will have 3-5 years of experience in a strategic regional business development role with a proven track record in partnerships. A degree holder in...

  • Regional Product Manager and Platform Specialist

    7 days ago

    Singapore Crayon Full time

    Our company is looking for a seasoned Regional Product Manager and Platform Specialist to join our team in Singapore. This individual will play a crucial role in defining and delivering cloud-based products and services that meet the needs of our customers in the APAC/ANZ region.About the RoleThis position requires a strong understanding of the regional...

  • Marketing Campaign Coordinator

    7 days ago

    Singapore Excelsior Marketing Group Full time

    We are seeking an Events Marketing Specialist to join our team at Excelsior Marketing Group. As an Events Marketing Specialist, you will be responsible for planning and executing marketing campaigns for various events across Singapore.About the Role:Plan and execute marketing campaigns for eventsDevelop marketing strategies for sales activitiesProvide...

  • Marketing Communication Specialist

    2 weeks ago

    Singapore TRITON AI PTE. LTD. Full time

    Roles & ResponsibilitiesWe are assisting our client in recruiting a Marketing Communications Specialist to join their dynamic APAC regional marketing team in Singapore. If you're a creative, driven individual with a passion for both marketing communication and digital marketing, this is a fantastic opportunity to contribute to the growth of a global...

  • Marketing Career Launcher

    7 days ago

    Singapore Everest Marketing Full time

    Everest Marketing Solutions is a rapidly growing company that offers a unique opportunity for individuals to develop their careers in sales and marketing. We're looking for a highly skilled Sales and Marketing Specialist who can create value for our clients and drive our business forward.Your primary responsibility will be to create powerful client...

  • Sales and Marketing Professional

    7 days ago

    Singapore Everest Marketing Full time

    At Everest Marketing, we're not just looking for someone to fill a role - we're seeking a talented Sales and Marketing Specialist who can drive our growth and success. As a key member of our team, you'll have the opportunity to build powerful client connections, grow our client base, and develop your skills in communication, negotiation, and relationship...

  • Marketing Campaign Specialist

    3 days ago

    Singapore Nexxen International Limited Full time

    Nexxen International Limited is a pioneering company that bridges opportunities for its clients and employees alike.Job DescriptionWe are seeking a highly proactive and organized Marketing Campaign Specialist to join our Marketing and Communications team in Singapore.The successful candidate will play a key part in planning and executing impactful marketing...

  • CRM Marketing Specialist

    23 hours ago

    Singapore Samsung Asia Pte Ltd Full time

    Job Title: Regional Digital Marketing Campaign SpecialistSamsung Asia Pte Ltd is seeking a talented Regional Digital Marketing Campaign Specialist to join our team. The successful candidate will be responsible for designing and executing regional digital marketing campaigns that drive customer acquisition, growth, and retention.About the RoleConduct thorough...