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Digital Enablement

2 weeks ago

Singapore Singtel Group Full time

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An empowering career at Singtel begins with a Hello. Our purpose, to Empower Every Generation, connects people to the possibilities they need to excel. Every "hello" at Singtel opens doors to new initiatives, growth, and BIG possibilities that take your career to new heights. So, when you say hello to us, you are really empowered to say...“Hello BIG Possibilities”.
Be a Part of Something BIG
Are you a results-driven digital marketing enthusiast with a knack for creating impactful campaigns? Do you thrive in a fast-paced environment where your contributions directly influence business success? If so, we want YOU to join our team at Singtel as a
Digital Enablement and Campaign Associate In this role, you'll spearhead innovative digital campaigns for Singtel’s business products tailored for small and medium enterprises (SMEs), ultimately aiming to optimise traffic-to-sales conversions and achieve ambitious sales targets.
Make an Impact by
Developing and executing eCommerce campaigns including acquisition, recontract, upselling, cross-selling, and abandoned cart recovery.
Ensuring that communications, automated customer journeys, and recommended offers are properly set up and targeted to relevant customer segments.
Monitoring and analyzing campaign performance against sales targets by leveraging eCommerce metrics such as leads, traffic, online sales, conversion rates, average order value, and customer lifetime value (CLV).
Working closely with the marcom, product marketing, and customer lifecycle management (CLM) teams to enhance the performance of online campaigns through email marketing, direct mailers, content marketing, and SEO/SEM strategies.
Staying updated on industry trends and emerging eCommerce technologies to integrate innovative approaches, aiming to outperform benchmarks and drive revenue growth.
Ensuring tradeshow email campaigns (eDMs) have high delivery rates, open and click rates.
Collaborating with agencies and internal stakeholders to drive, track, and analyze the performance of always-on digital ad campaigns, while continuously improving campaign effectiveness.
Overseeing Singtel’s SMB web pages, managing promotions, creating launch pages, and driving website optimization efforts to improve traffic and conversions.
Setting up and maintaining performance dashboards to track the journey from traffic generation to sales, providing real-time insights into campaign effectiveness.
Monitoring the quality of incoming traffic and continuously optimizing conversion rates by adjusting strategies to drive better-qualified leads and higher sales performance.
Skills for Success:
Bachelor’s degree in business, marketing, or a related field, or relevant experience.
Min 1-2 years of experience in ecommerce campaign management and sales, preferably in a telco B2B context.
Possesses hands-on experience in using Salesforce.
Must be proficient in Google Ads, bonus if proficient in Adobe, CMS.
Good conceptual understanding of SEM and how to target EDMs.
Strong understanding of digital sales, online campaign & sales funnels optimization for acquisition, recontract and cross-sell/upsell.
Rewards that Go Beyond:
Full suite of health and wellness benefits.
Ongoing training and development programs.
Internal mobility opportunities.
Are you ready to say hello to BIG Possibilities?
Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career
We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.
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