Marketing Enabler

5 days ago

Singapore ROCHE SINGAPORE PTE. LTD. Full time
Roles & Responsibilities

Marketing Enabler (Ophthalmology)

A healthier future. It's what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love.

That's what makes us Roche.

As a marketing enabler, you enable assigned business teams in their mission, to elevate the role we play as Roche in society - from mostly offering world-class medicines towards much more partnering, innovating and leading generative disruption, to ensure we deliver better outcomes for patients, the ecosystem and the Roche organization, faster.

You act as an expert for marketing, digital marketing and strategy, while providing integrated systems thinking and leadership, in developing, owning, and jointly implementing team outcomes together with the TA Cross functional team members.

Your Opportunity

  • Co-own and pursue outcomes together with assigned, empowered TA cross functional teams and work package teams in an agile work environment with a fluid resourcing model (i.e., assignment to one or more teams that can change over time, contribution to work packages on local and international level)
  • Proactively provide and bring in expertise in marketing, digital marketing and strategy development, while taking an integrated (marketing, medical, access) and systems approach, to co-develop and coexecute strategies and outcome-based plans together with assigned teams
  • Bring in product strategy perspective to co-define local portfolio strategy and outcome-based plans
  • Take the lead for marketing tasks and related work packages, e.g., related to
    Market analysis and landscaping
    Product strategy
    Segmentation, targeting, positioning and value proposition for healthcare solutions
    Product demand & supply forecasting
    Financial forecasting, financial analyses
    Product availability to patients
  • In collaboration with the assigned teams and the Customer Experience function, ensure that customer experience concepts and goals are incorporated into outcomes and activities, omnichannel engagements plans are built in based on overall TA strategy and outcomes
  • Work closely with subject matter experts for Access and other team members on outcomes and initiatives aiming to increase access for patients to our medicines and other healthcare solutions, including coordination and support of advocacy building as well as listing and funding initiatives
  • Enable Patient Journey Partners to tailor communications and campaigns to customers and lead the development and execution of the communication campaigns and strategies, owning the collaboration with the lab.
  • Ensure all business activities within the ecosystem comply with relevant company SOPs, PHARMA Code of Conduct, iFPMA, Symphony (and of equivalence) and are of high ethical standard.
  • Engage with customers as required, in alignment with the respective primary point of contacts, to validate market insights and customer needs, and drive assigned initiatives / work packages

Who you are

  • Possess Degree in Health / Medical Sciences and/or Business / Marketing with strong passion to create value and impact on the ecosystem
  • Have proven knowledge and skills in Marketing, including Digital Marketing (digital transformation, omnichannel marketing, content marketing, data analytics)
  • Possess 5 years experience in a commercial/marketing role, preferably in the pharmaceutical/healthcare industry
  • Have significant customer-facing experience, ideally in healthcare, preferably with strong local market understanding
  • Proven effective leadership in cross-functional teams
  • Experience in agile ways of working and methodologies preferred
  • Possess cultural and organizational agility, comfortable with and track record of operating and influencing in all directions in a global network/matrix environment
  • Previous work experience in Ophthalmology would be an asset
Tell employers what skills you have

Digital Transformation
Forecasting
Strategy Development
Customer Experience
Ophthalmology
Systems Thinking
Customerfacing
Segmentation
Market Analysis
Targeting
Content Marketing
Advocacy
Resourcing
Landscaping
Integrated Marketing
Data Analytics

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