Technical Marketing Specialist/Manager
5 days ago
Position Overview:
This role focuses on effectively communicating the technical value of our products to customers, partners, and internal stakeholders. The ideal candidate will preferably have technology driven background combined with marketing expertise to develop compelling content, drive product awareness, and support sales enablement.
Key Responsibilities:
· Develop and create technical marketing content such as white papers, product datasheets, case studies, grant applications and FAQs.
· Translate complex technical concepts into clear, compelling marketing materials tailored for different audiences including non-technical audiences
· Work with product and engineering teams to understand product features, roadmaps, and differentiators
· Produce engaging technical presentations and video content for webinars, sales training, and product launches.
· Develop and maintain a library of technical sales enablement assets, including pitch decks
· Represent the company at industry events, trade shows, and customer meetings to showcase technical solutions.
· Develop and execute media strategy across various presses & media platforms, as well as social media platforms (such as LinkedIn etc) to engage current and potential customers, candidates and investors.
· Oversee the company's website content, ensuring it is up-to-date, informative, and aligned with the brand's messaging.
Qualifications & Requirements:
· Bachelor's Degree in Business Administration, Marketing, Engineering, Computer Science, or equivalent
· 3+ years of experience in technical marketing, product marketing, or a similar role in a technology-driven industry.
· Strong understanding of B2B marketing strategies, particularly in technology, software, or industrial sectors.
· Ability to simplify complex technical concepts for a broad audience, including non-technical stakeholders.
· Excellent communication skills, with experience in creating technical presentations and written content.
· Familiarity with digital marketing tools, CRM systems, and marketing automation platforms.
Tell employers what skills you haveCRM
Trade Shows
Excellent Communication Skills
Media Strategy
Product Marketing
Social Media
B2B Marketing
Digital Marketing
Technical Marketing
Technical Presentations
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