Product Marketing Lead

2 days ago


Singapore DBS Bank Limited Full time
About the Job

We are looking for an experienced Product Marketing Lead to join our team and lead initiatives in Product Marketing and Financial Planning. The ideal candidate will have a deep understanding of the principles of driving customer engagement through paid and owned channels and conversational commerce.

Key Responsibilities

You will be responsible for developing and executing comprehensive go-to-market plans with a clear strategy and approach for all investment product launches and campaigns. You will build strong relationships and collaborate effectively with cross-functional teams, including product managers, financial planning & financial literacy teams, creative teams, and external agencies.

You will ensure campaigns align with business goals, marketing objectives, and brand guidelines. You will also develop clear and compelling product and marketing positioning that differentiates our offerings in the market.

  • Develop and execute comprehensive go-to-market plans with a clear strategy and approach for all investment product launches and campaigns.
  • Build strong relationships and collaborate effectively with cross-functional teams.

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