Marketing – Lead
2 days ago
We are seeking an experienced Marketing Manager to lead our CRM management, lead generation, lead nurturing, and content marketing efforts in the SMB sector. The ideal candidate will have a strong background in managing HubSpot CRM, driving lead generation and nurturing strategies, and creating engaging content. Experience working in a growth-stage startup within the fintech or tech industry is essential.
Key Responsibilities
- CRM Management: Develop and implement effective CRM strategies using HubSpot to manage customer interactions, track lead progress, and enhance sales team collaboration.
- Lead Generation: Design and execute lead generation campaigns across multiple channels, including social media, email marketing, and SEO.
- Lead Nurturing: Develop and automate lead nurturing workflows using HubSpot to personalize outreach and move leads through the sales funnel efficiently.
- Content Marketing: Create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience.
- Content Creation: Oversee the production of blog posts, whitepapers, case studies, and other marketing materials to engage target audiences.
- Campaign Optimization: Analyze campaign performance, identify trends, and provide actionable insights to improve future marketing efforts.
- Collaboration: Work closely with cross-functional teams, including sales and product development, to align marketing strategies with business objectives.
- Budget Management: Manage marketing budgets to ensure optimal ROI and efficient resource allocation.
- Compliance: Ensure all marketing activities comply with relevant regulations and industry standards.
Requirements
- Experience: Minimum of 3 years of experience in a growth-stage startup within the fintech or tech industry.
- Skills:
- Proficient in HubSpot CRM and marketing automation tools.
- Strong understanding of digital marketing channels (social media, email, SEO, PPC).
- Proven track record in lead generation and nurturing.
- Excellent content creation and writing skills.
- Ability to analyze data and make data-driven decisions.
- Strong project management and collaboration skills.
- Education: Bachelor's degree in Marketing or a related field.
What We Offer:
- High-impact role in an early-stage, high-growth startup.
- Opportunity to shape the brand & marketing function from the ground up.
- A dynamic and inclusive culture for innovation and execution.
If you are a motivated and results-driven Marketing leader looking to drive growth in the banking and lending sector with innovative AI solutions, please email your application to nengli.leow@finbots.ai.
Tell employers what skills you haveCRM
Lead Generation
Team Collaboration
Budgets
Budget Management
Social Media
Automation Tools
Email Marketing
Content Marketing
Compliance
Digital Marketing
Banking
Product Development
SEO
Writing Skills
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