Product Marketing Strategist for Commercial Category
2 days ago
Ignite Your Career with ASUS
We're seeking a dynamic and passionate individual to join our team as a Product Marketing Strategist for the Commercial Category. In this role, you'll have the opportunity to innovate, create, and make waves in the tech world.
The Purpose:To drive the Commercial GTM strategy through various marketing channels (Digital, Public Relations, Trade Marketing, In-store Marketing & Events).
You'll report to the B2B Marketing Manager – SYS BG and be responsible for delivering effective marketing campaigns to drive awareness to the ASUS Commercial product category.
The Responsibilities:- Deliver on GTM Marketing Communications strategy alongside the B2B Marketing Manager – SYS BG.
- Support localisation and roll out of HQ assets to local market to ensure consistent brand & product message across all key marketing touchpoints.
- Rollover of local & global campaigns to partners & resellers.
- Work closely with internal and external stakeholders.
- Own and manage channel expansion projects in conjunction with B2CB marketing manager – SYS BG.
- Develop local channel display guide by leveraging HQ developed assets.
- Manage end-to Digital/ Channel / Partner marketing including in-store and online for all commercial range.
- Collaborate with agencies to deliver key projects (Media, Creative, POS, Production).
- Event Management – event management for various brand, trade & partner events across consumer category.
- Support campaign reports and admin as required.
- Relevant qualifications in Marketing / Communication.
- 1+ years marketing experience (experience within IT/Consumer Electronics is preferred but not essential).
- Possess a passion for working with consumer tech products and desire to learn new technology and product line ups.
- Excellent written, verbal and interpersonal communication skills.
- Strong initiative with an upstart attitude.
- Good digital & social media marketing understanding.
- Able to influence and negotiate with various internal and external stakeholders and build on positive relationships.
- Ability to communicate effectively with local, regional & global teams.
- Strong Ability to manage multiple projects within agreed deadlines.
At ASUS, we're always looking for talented individuals who share our passion for innovation and technology. If you're eager to take your career to the next level and be part of something truly extraordinary, we'd love to hear from you.
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