Regional Marketing Strategist

4 days ago


Singapore Argyll Scott Full time

**Job Description:**

Argyll Scott is seeking a Regional Trade Marketing Executive to drive its B2B2C product strategy and channel execution across Asia. The role requires strong regional experience, omnichannel expertise, and distributor management capabilities.

**Key Responsibilities:**

  • Develop and implement the regional B2BC trade marketing strategy across channels (including in-store, online digital, and omnichannel).
  • Manage assortment planning, product launches, and pricing strategies in alignment with market trends and competition across multiple countries in the region.
  • Optimise trade promotions and commercial policies to drive market penetration and profitability.
  • Conduct campaign performance analysis and ensure data-driven marketing decisions.
  • Build and maintain strong relationships with internal sales teams and external distributor partners.

**Requirements:**

  • 3-5 years of experience in trade marketing, category management, or product management in beauty or FMCG brands.
  • Proven expertise in regional marketing and distributor/channel management.
  • Strong analytical skills in pricing, campaign tracking, and commercial strategy.
  • Experience in multichannel execution across retail, e-commerce, and wholesale.
  • Knowledge of Asian market dynamics and consumer trends.

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