Marketing Strategist

4 weeks ago


Singapore BIPO SERVICE (SINGAPORE) PTE. LTD. Full time
Roles & Responsibilities

Description of the Company's background

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018. Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of "Make friends with users and be the coolest company in the users' hearts", Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world's leading smartphone companies. The company's market share in terms of smartphone shipments ranked no. 2 globally in the second quarter of 2021. The company has also established the world's leading consumer AIoT (AI+IoT) platform, with 374.5 million smart devices connected to its platform (excluding smartphones and laptops) as of 31 March 31, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world.

Job Description

  • Set the overall sales strategy, ensure product launch readiness; Manage the quarterly and long-term business planning;
  • Responsible for meeting the product category's sales and margin guidelines; Drive decisions for the product portfolio to define market opportunities and to develop a product launch and life-cycle strategy; Combining strategy, planning, and P&L support, as well as day to day execution;
  • Responsible for conducting market/competitive/industry analysis; Analyze data to guide/develop business planning and promotional strategy; Run simulations based on analysis and promotion plans to develop forecasts for program costs;
  • Drive commercial discussions, channel readiness, product sell in/ sell out/ sell through, and execution;
  • Managing all partnerships with distributors and channels
  • Work cross-functionally with product, marketing, finance, sales and supply chain to develop local business;

Job Requirements

  • Knowledge on Go-To-Market Management
  • Project management Experience
  • Extended understanding of global smartphone industry and key competitors

BIPO Service (Singapore) Pte. Ltd.

EA License No.: 18S9180

Tell employers what skills you have

Market Research
Data Analysis
Marketing Strategy
Market Analysis
Business Planning
Project Management
Digital Marketing
Sales strategy
Communication Skills
Strategy Planning
Product Launch

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