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Executive Director of Brand Development

2 weeks ago

Singapore BF International Full time
Job Title: Executive Director of Brand Development

We are seeking a highly experienced Executive Director of Brand Development to join our team at BF International. As a key member of our leadership team, you will be responsible for developing and implementing a comprehensive brand strategy to drive business growth and development.

This includes leading the planning and execution of performance marketing campaigns, conducting market research to understand target audience preferences, trends, and competitive landscape, and translating insights into actionable strategies to enhance the customer experience and strengthen brand loyalty.
As a strategic leader, you will work closely with cross-functional teams to craft compelling brand narratives and visual assets, and partner with external agencies and vendors to execute campaigns and achieve desired outcomes.

About the Role:
  • Develop and implement a comprehensive brand strategy to drive business growth and development.
  • Lead the planning and execution of performance marketing campaigns.
  • Conduct market research to understand target audience preferences, trends, and competitive landscape.
  • Translate insights into actionable strategies to enhance the customer experience and strengthen brand loyalty.