Brand Development Manager

2 days ago


Singapore THE HACENS TALENT PTE. LTD. Full time

We are looking for a skilled Brand Development Manager to join our team at The Hacens Talent Pte. Ltd. As a Brand Development Manager, you will play a critical role in driving brand positioning, client engagement, and corporate communications across Southeast Asia (SEA).

This role requires close collaboration with senior leadership and sales consultants to execute a 360-degree marketing strategy covering events, sponsorships, branding, digital marketing, and partnerships.

Responsibilities:

  • Develop and implement a comprehensive brand development strategy that enhances brand visibility & market positioning
  • Manage all branding initiatives, including corporate identity, messaging, and thought leadership
  • Oversee the creation of brochures, corporate gifts, digital and printed marketing materials
  • Craft compelling marketing and relationship management strategies to support business expansion
  • Plan and execute strategic events, sponsorships, and client engagement programs to strengthen relationships
  • Manage client onboarding programs, loyalty initiatives, and relationship programs
  • Ensure events align with business objectives and deliver strong ROI on marketing spend
  • Work with PR agencies, media, and industry publications on press releases, media briefings, and thought leadership content

Requirements:

  • 4-8 years of experience in marketing, branding, events, or communications
  • Experience conducting high-profile events & sponsorships
  • Proven record of managing PR & Media agency relationships
  • Strong relationship management skills; able to engage internal teams, external partners, and key stakeholders
  • Proficiency in digital marketing, CRM systems, and marketing analytics tools
  • Experience speaking with participants at events and representing the company & brand
  • Strong project management skills with the ability to handle multiple initiatives in a fast-paced environment
  • Expert at crafting compelling pitch decks in Powerpoint
  • Excellent written and verbal communication skills; ability to craft compelling marketing messages
  • Ability to travel regularly (30% of time) for events in the region
  • Excellent Proficiency in business-level Mandarin for effective internal & external stakeholder communication and business correspondence & able to craft presentations in Mandarin


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