Manager (Brand & Business Development)
2 days ago
Job Description
The Brand and Business Development Manager (Housebrand) will be responsible for leading our brand’s category and portfolio strategy, and managing the commercial targets for brick & mortar and online channels. He/ she will also be required to:
Identify consumer needs/ insights, category trends, and commercial opportunities across different channels.
Lead in-depth analysis of sales data to identify issues and opportunities.
Develop the growth strategy for the categories he/ she is leading.
Develop the portfolio strategy and 24 month rolling new products pipeline for his/ her categories, from ideation, to concept development, to NPD qualification, to holistic marketing launch campaigns.
Lead the implementation of plans for his/ her category including campaign and trade activities.
Drive growth, track performance, and achieve commercial targets for his/ her portfolio; manage A&P budget.
Work with cross-functional teams, channel, and agency partners.
Job Requirements
The Brand and Business Development Manager (Housebrand) will be responsible for leading our brand’s category and portfolio strategy, and managing the commercial targets for brick & mortar and online channels. He/ she will also be required to:
Identify consumer needs/ insights, category trends, and commercial opportunities across different channels.
Lead in-depth analysis of sales data to identify issues and opportunities.
Develop the growth strategy for the categories he/ she is leading.
Develop the portfolio strategy and 24 month rolling new products pipeline for his/ her categories, from ideation, to concept development, to NPD qualification, to holistic marketing launch campaigns.
Lead the implementation of plans for his/ her category including campaign and trade activities.
Drive growth, track performance, and achieve commercial targets for his/ her portfolio; manage A&P budget.
Work with cross-functional teams, channel, and agency partners.
Skills
Not applicable
Job Id : 936261
Country : Singapore
Company : NTUC Fairprice Co-operative Ltd
Seniority level : Mid-Senior level
Employment type : Full-time
Job function : Marketing and Sales
Industries : Retail
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