Brand Marketing Executive

2 days ago


Singapore MICROGAMING ASIA PTE. LTD. Full time
Roles & Responsibilities

Role Overview:
As a Brand Marketing Executive at Microgaming, you will play a critical role in executing strategies that enhance the brand's presence and reputation within the competitive iGaming sector. You will collaborate closely with the Brand Manager to craft and execute a variety of brand activities.

Key Responsibilities:

  • Campaign Management: Planning, execution, and analysis of integrated branding campaigns across digital, social, and traditional media channels, ensuring brand consistency.
  • Event Management: Develop, execute and liasion with vendor for offline events, ranging from tradeshows, conferences, partnership events to industry events.
  • Merchandise Management: Manage the entire merchandise production process, including concept and idea development, sourcing, budgeting, quality control, assembly, and delivery.
  • Community Management: Manage and grow online communities, fostering engagement and loyalty among brand followers.
  • Brand Content Creation: Plan and produce digital brand content for brand visibility on online platforms and media outreach, ensuring a consistent and impactful brand presence.
  • Market Research & Insights: Analyze market trends, brand preception, and competitive activities to adapt brand strategies for optimal performance.
  • Performance Tracking & Reporting: Utilize key metrics and analytics tool to monitor the effectiveness of branding activities, ensuring continuous improvement

Qualifications:

· Experience: Minimum 3-5 years of experience in brand marketing, vendor management and relavent fields.

  • Knowledge: In-depth knowledge in brand and event management. Expertise in PR, SOV, and digital branding will be an advantage.

· Skills: Strong project management skills, with the ability to handle multiple campaigns, stakeholders, and deadlines efficiently.

· Communication Skills: Excellent communication and interpersonal skills, with the ability to build relationships with internal teams and external partners.

  • Language: Fluency in English and Mandrian is required

· Industry Knowledge: Understanding of the iGaming or entertainment industry and its competitive dynamics is preferred.

Tell employers what skills you have

Market Research
Traditional Media
Management Skills
Quality Control
Entertainment
Dynamics
Community Management
Brand Marketing
Interpersonal Skills
Event Management
Vendor Management
Project Management
Communication Skills
Budgeting
Assembly
Sourcing
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