Marketing & Brand Strategist

3 weeks ago


Singapore EXSTO ASIA PTE. LTD. Full time
Roles & Responsibilities

Responsibilities

  • Coordinate with team on an annual marketing calendar and translate this vision into a coherent strategy which can be implemented in the local market as well as overseas markets.
  • Implement and execute marketing campaigns that will enhance the brand’s image and positioning within the marketplace and the general public.
  • Collaborate with relevant team to create comprehensive digital marketing strategies aligned with business goals. Identify target audiences, select appropriate digital channels, and develop tactics to reach and engage them effectively.
  • Plan, execute and monitor marketing campaigns across various channels, including search engines, social media advertising, email marketing and content marketing. Optimise campaigns based on performance metrics and insights.
  • Monitoring and analysing the performance of marketing campaigns, including data collection, report preparationand identifying opportunities for improvement.
  • Assist in the development and execution of creative marketing plans that is aligned with the corporate strategy and brand image.
  • Copywrite, edit and proof-read marketing materials in both English and/or Mandarin.
  • Manage relationships with brand principle to work towards having more visibility for the brand through branding and advertising opportunities, act as the brand’s representative and point-of-contact and implement marketing campaigns to enhance brand’s image and positioning.
  • Stay updated on industry trends, customer behaviour, and competitor activities. Analyse market data to identify opportunities and provide recommendations for improving marketing strategies.

Qualifications

  • Preferred degree in marketing, business management or related field.
  • At least 2 years of experience in marketing, branding or digital marketing
  • Written and spoken native fluency in English and Mandarin.
  • Proficient but not limited to MS Office, Canva, Photoshop, Meta & Google business management platforms, Knowledge of Google AdWords, social media management platforms, e-mail marketing and etc.
  • Familiarity with social media (management tools, software and knowledge of social media tracking) is advisable.
  • Detail oriented, organized resourceful and agile with an ability to adapt and problem solve.
  • Ability to manage multiple projects independently in a fast paced environment.

Tell employers what skills you have

Market Research
Tactics
Advertising
Social Media
Google Adwords
Agile
Email Marketing
Creative Strategy
Social Media Management
Canva
Marketing
Strategy
MS Office
Content Marketing
Digital Marketing
Facebook
SEO
Adobe Photoshop
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