Brand & Marketing - Executive

3 weeks ago


Singapore NAVA 1872 PTE. LTD. Full time
Roles & Responsibilities

Job Description

  • Contribute to the overall brand and marketing strategy in line with the brand vision, business objectives and value proposition
  • Liaise with cross divisions on brand messaging and creatives adhere with brand.
  • Assist the Head of Marketing in identifying target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Lead the execution of marketing campaigns from start to finish, leveraging internal support and driving collaboration
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Manage content, collaterals and visual merchandising for retail customer touch points, including documenting these processes.
  • Organizing and participating in sales and marketing events, providing support to sales team for pitch proposals.
  • Present ideas and final deliverables to internal and external teams, and communicate with teams about marketing programs, strategies, and budgets.
  • Responsible for and oversees marketing collaterals for the retail shops, work closely with Operation team on new product development and marketing activations
  • Updating and maintaining of brand images, messaging, menu and content on owned platforms, digital platforms, delivery platforms, and in-store.
  • Develop new tea products and execute marketing strategies for new product launches

Job Requirements:

  • Bachelor's Degree in Marketing, Business or related field preferred
  • 2 or more years relevant working experience in FMCG, hospitality, F&B or retail industries.
  • Solid track record in strategic planning, managing, and executing marketing campaigns that drive tangible and measurable business outcomes
  • Strong team player and able to handle both internal and external key stakeholders professionally and efficiently
  • Able to juggle between the details and big picture, manage multiple and competing projects and priorities.
  • Excellent written and verbal communication skills, effectively bilingual.

Tell employers what skills you have

Tactics
Strategic Planning
Budgets
Visual Merchandising
Social Media
Marketing Strategy
FMCG
Market Analysis
Marketing
Digital Marketing
marketing data
Team Player
Product Development
Facebook
marketing mix
B2C Marketing

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