Marketing Commercial Lead

5 days ago


Singapore FairPrice Group Full time

FairPrice Group is seeking a highly motivated Brand and Business Development Manager to drive the brand strategy and growth of our well-loved Singaporean brand. In this role, you will be responsible for leading our category and portfolio strategy, and managing the commercial targets for brick & mortar and online channels.


Your Key Areas of Responsibility:
  1. Develop the portfolio strategy and 24 month rolling new products pipeline for your categories
  2. Lead the implementation of plans for your category including campaign and trade activities
  3. Drive growth, track performance, and achieve commercial targets for your portfolio; manage A&P budget

You will work closely with cross-functional teams, channel, and agency partners to identify consumer needs/ insights, category trends, and commercial opportunities across different channels, lead in-depth analysis of sales data to identify issues and opportunities, and develop the growth strategy for the categories you are leading.



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