Key Account Business Growth Manager
23 hours ago
We are seeking an experienced Key Account Business Growth Manager to join our team at LINKEDGE INTERNATIONAL PTE. LTD.
Job DescriptionAs a Key Account Business Growth Manager, you will play a crucial role in driving business growth across multiple channels, including modern and traditional trade channels. Your primary responsibility will be to develop and maintain strong, productive partnerships with key customers, ensuring seamless execution of strategic plans and account management activities.
Main Responsibilities:- Account & Relationship Management:
- Build and maintain long-term relationships with key customers, understanding their needs and market dynamics to deliver tailored solutions that maximize business outcomes.
- Be the primary contact for customers, ensuring satisfaction and resolving any issues promptly.
- Sales & Business Development:
- Drive business growth through effective sales strategies and execution, achieving and exceeding sales targets by promoting our Principals' brands with key accounts such as NTUC, Sheng Siong, and DFI.
- Analyze category trends and competitor activities working closely with the Principal to identify opportunities for growth.
- Strategic Planning & Forecasting:
- Prepare accurate sales forecasts and volume plans in alignment with the company's, Principal's, & customers aligned targets.
- Co-develop joint business plans (JBP) along with promotional calendars in collaboration with customers, Principal's and internal stakeholders.
- Monitor stock levels and ensure timely replenishment and availability of products.
- Promotion & Trade Spend Optimization:
- Plan and execute promotional activities (discounts, product placements, etc.) to drive sales and maximize ROI.
- Analyze trade spend effectiveness and ensure promotion spending do not exceed aligned budget with the Principal.
- Negotiate promotions & display agreements to optimize product visibility and sales impact.
- Cross-functional Collaboration:
- Work closely with internal teams (supply chain, finance) to ensure seamless execution of business plans and promotional activities.
- Act as the link between customers and Principal/internal teams, facilitating communication and addressing any operational or commercial issues.
- Data Analysis & Reporting:
- Analyze sales data, customer performance, and market trends to provide actionable insights to both customers and internal teams.
- Prepare and present detailed reports on account performance, identifying opportunities for growth and areas for improvement.
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