Regional Marketing Leader

6 days ago

Singapur, Singapore Freshworks Full time
Job Description

Freshworks is seeking a results-driven marketing leader to drive regional marketing in ASEAN. Reporting to the Senior Manager, this role will lead and implement our regional field marketing strategy for ASEAN countries - Singapore, Malaysia, Indonesia, Thailand, Philippines.

We are looking for an experienced field marketer with SaaS / Cloud experience. The successful candidate is proficient in understanding the customer/prospect journey, and has robust experience in demand generation programs, pipeline creation, field events, campaigns, digital, and ABM.

Key Responsibilities
  • Lead regional marketing execution to drive pipeline growth and improve funnel conversion.
  • Own strategy, development, and execution of demand generation programs, field events (owned and 3rd party) and webinars.
  • Collaborate with sales, business development, and customer success leaders to ensure strong execution and results.
  • Own quarterly planning cycle with sales and functional teams for interlock, and alignment at QBR (Quarterly Business Review).
  • Manage marketing budgets, track ROI and measure all marketing programs.
  • Collaborate with brand, campaigns, customer and product marketing teams to drive expansion within existing customer segments and identify opportunities for new business initiatives.
  • Work with the product marketing team to develop insights and contents for field events (e.g. keynote slides, panel discussion questions).
  • Understand marketing customer segmentation and value proposition; provide feedback on how to meet specific market needs.
Qualifications
  • 10+ years experience in B2B marketing with experience in Cloud / SaaS enterprise application.
  • Proven track record in developing and executing field marketing events, webinars and integrated marketing campaigns that drive leads, pipeline, and revenue for the business.
  • Proven ability and experience to direct internal stakeholders - product marketing, campaign managers, field sales, BD - on value proposition for field marketing efforts.

Solid capabilities in working with diverse teams to implement global and regional marketing priorities.

About Freshworks

Freshworks is a global company that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion, and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities, and the business.

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