Regional Marketing Leader ASEAN
6 days ago
About Freshworks
Freshworks is a leading software-as-a-service company that enables businesses to delight their customers and employees. We achieve this by providing affordable, quick-to-implement, and user-centric software solutions.
Our suite of products includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), and Freshteam (HR management system).
We have received numerous accolades, including the 2019 Startup of the Year award from Economic Times, #16 ranking on the Forbes' Cloud 100 list, and #22 on the Battery Ventures/Glassdoor Best Places to Work in 2020.
Job Description
We are seeking a results-driven marketing leader to drive regional marketing in ASEAN. This role will lead and implement our regional field marketing strategy for ASEAN countries, including Singapore, Malaysia, Indonesia, Thailand, and the Philippines.
The successful candidate will work closely with the General Manager (ASEAN) and regional sales leaders to drive pipelines. They will be responsible for developing and executing demand generation programs, field events, and webinars to drive leads and revenue.
Key Responsibilities
- Lead regional marketing execution to drive pipeline growth and improve funnel conversion.
- Develop and execute demand generation programs, field events, and webinars to drive leads and revenue.
- Collaborate with sales, business development, and customer success leaders to ensure strong execution and results.
- Manage marketing budgets, track ROI, and measure all marketing programs.
- Utilize data-driven insights to optimize marketing strategies, investments, and resource allocation.
- Collaborate with brand, campaigns, customer, and product marketing teams to drive expansion within existing customer segments and identify opportunities for new business initiatives.
Qualifications
- 10+ years of experience in B2B marketing with experience in Cloud/SaaS enterprise application.
- Proven track record in developing and executing field marketing events, webinars, and integrated marketing campaigns that drive leads, pipeline, and revenue for the business.
- Proven ability and experience to direct internal stakeholders - product marketing, campaign managers, field sales, BD - on value proposition for field marketing efforts.
Additional Information
Compensation is based on a variety of factors, including location, experience, job-related skills, and level. Bonus/equity may be available.
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